Ski Jam Katsuyama (Location: Katsuyama City, Fukui Prefecture, General Manager: Atsushi Yoshioka) held a commemorative event, "MUSIC ON THE MOUNTAIN ～JAM REBRAND PROJECT～", on Saturday, March 14, 2026, ahead of its rebranding on Wednesday, April 1, 2026.

An event centered on music played by three DJs was held in front of the "Joint Cafe" restaurant at "JAM MID BASE," located mid-slope on the ski grounds at an altitude of about 1,000 meters, surrounded by magnificent nature.

This event was held as the first step in communicating new attractions, commemorating the milestone of Ski Jam Katsuyama evolving into a "year-round mountain resort" with the rebranding. In addition to the familiar image of "Ski Jam Katsuyama for winter sports," it was held for the first time at "JAM MID BASE," a place that can be visited by lift even by those who do not ski or snowboard, as a venue to propose new ways to enjoy all four seasons.

On the day, under a blue sky, the open feeling of the snowy mountains and the music blended comfortably, creating a special time for visitors. It was an opportunity to experience a side of Ski Jam Katsuyama never seen before, enjoying music in nature.

In front of the bustling DJ booth

To the venue by the transport 'Snowraxy'

For access to the event venue on the mid-slope of the ski grounds, we prepared the "Snowraxy," a mode of transportation for those who do not ski or snowboard, which started this year at JAM MID BASE. It was well-received by many customers as an experience to savor the extraordinary, including the time spent heading to the venue.

[Rebranding Commemorative Panel]

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  • Source: PR TIMES
  • Category: News