New Models from Skechers Safety Shoes! Talent Yuji Featured in Skechers Advertisement

Skechers, The Comfort Technology Company® headquartered in Los Angeles, California, will begin releasing advertising visuals and videos featuring talent Yuji for its Spring/Summer 2026 new advertising campaign for the Skechers Work™ safety shoe line, which leads the work category nationwide, starting Friday, May 1, 2026.

Regarding this offer, Yuji commented as follows:

"For me, safety shoes are not just shoes; they are a symbol of my time as a craftsman. The moment I received this offer, I felt like I could return to the現場 (work site), and my heart was filled with emotion. It's not often I get to touch my roots, so I was truly honored."

Skechers' work shoes have been developed for essential workers, including medical professionals, food service workers, and construction workers, across a wide range of workplaces. In Japan, they began to be rolled out in Skechers stores nationwide (excluding some stores) in March 2022, and last August, the safety shoe line was launched, expanding its presence by being introduced in home centers.

In addition to features that address diverse work environments with injury risks, such as slip resistance, anti-static processing, and steel toes, the design also prioritizes comfort. By adopting unique comfort technologies like "Skechers Hands Free Slip-ins®" for smooth hands-free donning and doffing, and "Skechers Air-Cooled Memory Foam™" insoles for excellent breathability, they offer footwear that combines both safety and comfort.

Furthermore, the highly fashionable design, which is unexpected for safety shoes, is also an attractive point, and its versatility, which naturally blends into lifestyle fashion as well as work sites, is well-supported.

Yuji, who wore the safety shoes during this photoshoot, highly praised their lightness, saying, "The convenience of breathability and Hands Free Slip-ins is great, of course, but I was also shocked by how light they are. When you work all day on site, you get exhausted. With these shoes, I think I could have moved more and concentrated better back then."

Yuji's worn models:

Skechers Slip-ins Work Slip Resistant Glide-Step Altus

Release Date: Friday, May 1, 2026

Product Number: 200452J

Color: Gray/Charcoal

Price: 19,690 yen (tax included)

Skechers Slip-ins Work Transporter Lite - Ben

Release Date: Scheduled for June 2026

Product Number: 200262J

Color: Red/Black

Price: 18,150 yen (tax included)

Skechers' safety shoe line is certified as JSAA Class A professional sneakers for ordinary work. The models worn by Yuji will be available from Friday, May 1, 2026, and June 2026, at the official Skechers online store, Skechers direct stores (excluding some stores), and selected home centers nationwide that carry Skechers products.

JSAA Certified Class A Professional Sneakers for Ordinary Work

Class A professional sneakers for ordinary work, certified based on toe protection performance and sole peel resistance standards, undergo performance tests at public testing institutions based on the Protective Sneaker Standards established by the Japan Safety Appliances Association. Products that clear all these tests are issued a type certification conformity tag.

Profile

Yuji

Active across a wide range of fields as an MC, talent, model, and radio DJ. He is the main personality for the morning radio program 'ONE MORNING' (TOKYO FM/JFN national 38 stations network) and a regular on the information program 'Gogosuma' (CBC TV/TBS affiliated stations), with numerous media appearances. He is also busy raising four children.

SKECHERS U.S.A., Inc.

Skechers (NYSE: SKX), The Comfort Technology Company® headquartered in Los Angeles, California, designs, develops, and markets a diverse range of lifestyle and performance footwear and accessories for men, women, and children. Skechers footwear is available through department stores, specialty stores, approximately 5,300 retail stores owned by Skechers or third parties, and the company's official online store in the United States.