[New Store Opening] Minimal x Vintage. Korean Adult Feminine Brand 'Bowarchive' Lands at 60%!

On July 6 (Thu), the Korean adult feminine brand 'Bowarchive' officially opened its doors at 60% (Sixty Percent).

Since its establishment in 2024, 'Bowarchive' has rapidly gained fans among stylish women in their late teens to early thirties, not only in Korea but also in Japan.

The reason for their obsession is the calculated minimalist design and soft silhouettes that gently accentuate the body line. The items, which blend urban sophistication with a vintage-like warmth, transform everyday life into something a little more special just by wearing them. The 'elegant feminine style' that we truly desire for our daily looks is here.

OPENING EVENT: Limited First-Come, First-Served Random Product Giveaway

To commemorate the 60% opening of 'Bowarchive' with its unique worldview, we have prepared a special event! This is a perfect opportunity to experience the brand's charm early and deeply.

[Eligibility]: Customers who purchase 'Bowarchive' items during the campaign period.

[Benefits]: 5% OFF all products / Random product giveaway for the first 5 customers.

New Store Opening Commemorative Limited Campaign Details

[Campaign Period]: July 06 (Thu) 12:00 PM - July 12 (Tue) 11:59 PM

▶ Click here for the sales URL:

▶ Instagram: https://www.instagram.com/shop.bowarchive/?hl=ja

'Bowarchive's sophisticated collection, where urban minimalism and vintage warmth harmonize beautifully. Please find your new favorite at 60% during this advantageous opening campaign period. We sincerely look forward to your visit!

Sixty Percent Inc.

Founded in July 2018. Operates '60%', a global fashion EC store exclusively featuring Asian brands. It offers over 2,700 brands and more than 150,000 items, primarily street brands, but also including casual, designer, and lifestyle brands, for young people aged 10 to 20 (as of October 2025). With the mission 'To bring Asian fashion to the global mainstream,' it aims to become Asia's largest fashion company. *As of October 2025.

Company Name: Sixty Percent Inc.

Representative: Taiga Mabe, Representative Director

Location: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo

Established: July 2018

HP: https://corp.sixtypercent.com/

[Contact Information for this Service and Press Release]

・Contact: Sixty Percent Inc., Public Relations Department

・E-Mail: press@sixty-percent.com

60%

'60% (Sixty Percent)' is a global fashion EC store that exclusively features Asian brands. It offers over 2,700 brands and more than 150,000 items from over 10 Asian countries including Korea, China, Taiwan, Thailand, and Indonesia, for young people aged 10 to 20 (as of October 2025). With a focus on street brands, it provides a rich lineup that meets a wide range of fashion needs, from casual and designer to lifestyle brands.

Website: https://www.sixty-percent.com/

App Download: https://app.adjust.com/1823aj1k

Instagram: https://www.instagram.com/sixtypercent_official/

X (formerly Twitter): https://twitter.com/60_sixtypercent

Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP