The online select store '60%', which gathers over 2,700 brands from Asia, will host a pop-up event featuring noteworthy Asian brands called '60% MEETS OSAKA UMEDA' at HEP FIVE in Umeda, Osaka.
This event will see the Osaka area debut of three brands highly supported by Gen Z, based on Korean and Asian culture: 'Cozy&Kitsch', 'ner.ui.bin', and 'ZELENA'. Notably, this marks the first time 'Cozy&Kitsch' will be sold offline within Japan.
'Cozy&Kitsch' is a Korean fashion brand proposing a style that fuses casual and girly aesthetics under the theme of 'Cozy = Comfort'. At the venue, in addition to the latest collection, pop-up exclusive items and limited-quantity initiatives will be developed.
To commemorate the event, a limited photo campaign by 'HARTi Photo × SIXTY PERCENT' will also be held. The venue will feature a special photo spot, and an SNS campaign linked with the Korean smart photo machine 'HARTi Photo' will be conducted. Users can experience and take photos at the photo spot and HARTi Photo for free.
Pop-up Event Overview
Dates: June 12 (Fri) - June 21 (Sun), 2026 Location: HEP FIVE 1F Atrium, 5-15 Kakuda-cho, Kita-ku, Osaka Hours: 11:00 - 21:00 Participating Brands: Cozy&Kitsch / ner.ui.bin / ZELENA
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: Cozy&Kitsch / ner.ui.bin