Asian Brand Aggregator Fashion Store "60%" Signs Exclusive Japan Distribution Agreement with "KILLWINNER," a Sneaker Brand Highly Recognized by China's Gen Z
Key facts
- Asian Brand Aggregator Fashion Store "60%" Signs Exclusive Japan Distribution Agreement with "KILLWINNER," a Sneaker Brand Highly Recognized by China's Gen Z
- Cross-border platform "60%," which brings together over 2,500 Asian brands, announced that it has signed an exclusive sales agency agreement for the Japanese market with "KILLWINNER," a sneaker brand from China. "KILLWINNER" will leverage "60%"'s logistics network and marketing strategies to expand its presence in Japan.
- Source: PR Times
- Date: May 11, 2026
Direct answer
Cross-border platform "60%," which brings together over 2,500 Asian brands, announced that it has signed an exclusive sales agency agreement for the Japanese market with "KILLWINNER," a sneaker brand from China. "KILLWINNER" will leverage "60%"'s logistics network and marketing strategies to expand its presence in Japan.
- Citation
- Asian Brand Aggregator Fashion Store "60%" Signs Exclusive Japan Distribution Agreement with "KILLWINNER," a Sneaker Brand Highly Recognized by China's Gen Z (May 11, 2026), PR Times
- Source
- PR Times
- Date
- May 11, 2026
Cross-border platform "60%," which brings together over 2,500 Asian brands, announced that it has signed an exclusive sales agency agreement for the Japanese market with "KILLWINNER," a sneaker brand from China. "KILLWINNER" will leverage "60%"'s logistics network and marketing strategies to expand its presence in Japan.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 18:00
- 🔍 Collected: May 11, 2026 at 09:31
- 🤖 AI Analyzed: May 12, 2026 at 09:21 (23h 49m after Collected)
Cross-border platform "60%" (Sixty Percent) (Headquarters: Meguro-ku, Tokyo / Representative Director & President: Taiga Manabe), which aggregates over 2,500 Asian brands, announced that it has signed an exclusive sales agency agreement for the Japanese market with "KILLWINNER," a sneaker brand from China.
"KILLWINNER" is a sneaker brand founded in China in 2016. Its brand name embodies the meaning of "those who aim to be winners in life." The brand's main series, "German Training," has a proven track record of selling approximately 100,000 pairs per month in its home country. In Japan, as it began to attract attention mainly through social media among the MZ generation, "60%" will take on the role of the exclusive sales agent in Japan, utilizing its delivery and logistics network for Japan and worldwide, as well as its marketing strategies focused on the MZ generation, to manage the brand's sales operations in Japan.
"KILLWINNER" will continue to expand brand recognition primarily through social media, partly due to being worn by K-POP idols and famous Chinese celebrities. It will also consider and proceed with product development localized for Japan, aiming to operate as a brand that can embody a more representative Asian brand to the world. Going forward, sales will primarily be centered on the cross-border platform "60%," and the company plans to promote expansion into wholesale businesses and offline store businesses in Japan and across Asia.
Sixty Percent Inc.
Founded in July 2018. Operates "60%," a global fashion EC store that exclusively features Asian brands. Targeting young people aged 10-20, it handles over 2,700 brands and more than 150,000 items, including street, casual, designer, and lifestyle brands (as of October 2025). With the mission of "bringing Asian fashion to the world's mainstream," it aims to become the largest fashion company in Asia. *As of October 2025.
Company Name: Sixty Percent Inc.
Location: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Established: July 2018
HP: https://corp.sixtypercent.com/
[Inquiries regarding this service and press release]
Contact: Sixty Percent Inc., Public Relations
E-Mail: press@sixty-percent.com
60% (Sixty Percent)
"60% (Sixty Percent)" is a global fashion EC store that exclusively features Asian brands. Targeting young people aged 10-20, it handles over 2,700 brands and more than 150,000 items from over 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia (as of October 2025). It offers a rich lineup that meets a wide range of fashion needs, from street brands to casual, designer, and lifestyle brands.
Website: https://www.sixty-percent.com/
App Download: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP
"KILLWINNER" is a sneaker brand founded in China in 2016. Its brand name embodies the meaning of "those who aim to be winners in life." The brand's main series, "German Training," has a proven track record of selling approximately 100,000 pairs per month in its home country. In Japan, as it began to attract attention mainly through social media among the MZ generation, "60%" will take on the role of the exclusive sales agent in Japan, utilizing its delivery and logistics network for Japan and worldwide, as well as its marketing strategies focused on the MZ generation, to manage the brand's sales operations in Japan.
"KILLWINNER" will continue to expand brand recognition primarily through social media, partly due to being worn by K-POP idols and famous Chinese celebrities. It will also consider and proceed with product development localized for Japan, aiming to operate as a brand that can embody a more representative Asian brand to the world. Going forward, sales will primarily be centered on the cross-border platform "60%," and the company plans to promote expansion into wholesale businesses and offline store businesses in Japan and across Asia.
Sixty Percent Inc.
Founded in July 2018. Operates "60%," a global fashion EC store that exclusively features Asian brands. Targeting young people aged 10-20, it handles over 2,700 brands and more than 150,000 items, including street, casual, designer, and lifestyle brands (as of October 2025). With the mission of "bringing Asian fashion to the world's mainstream," it aims to become the largest fashion company in Asia. *As of October 2025.
Company Name: Sixty Percent Inc.
Location: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Established: July 2018
HP: https://corp.sixtypercent.com/
[Inquiries regarding this service and press release]
Contact: Sixty Percent Inc., Public Relations
E-Mail: press@sixty-percent.com
60% (Sixty Percent)
"60% (Sixty Percent)" is a global fashion EC store that exclusively features Asian brands. Targeting young people aged 10-20, it handles over 2,700 brands and more than 150,000 items from over 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia (as of October 2025). It offers a rich lineup that meets a wide range of fashion needs, from street brands to casual, designer, and lifestyle brands.
Website: https://www.sixty-percent.com/
App Download: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP
FAQ
Who is the Representative Director and President of Sixty Percent, and in which Tokyo district is its headquarters located?
The Representative Director and President of Sixty Percent is Taiga Manabe, and the company's headquarters are situated in Meguro-ku, Tokyo.
When was the Chinese sneaker brand KILLWINNER founded, and what meaning does its brand name convey about its mission?
KILLWINNER was founded in China in 2016, and its name translates to “those who aim to be winners in life,” reflecting an aspirational mission.
How many pairs of sneakers does the KILLWINNER “German Training” series reportedly sell each month in its home country, and why is this sales volume noteworthy?
The German Training series sells approximately 100,000 pairs of sneakers per month in China, a volume that demonstrates the brand’s strong domestic popularity and market demand.
As of October 2025, how many Asian brands and individual items does the “60%” e‑commerce store feature, and which youth age range does it primarily target?
By October 2025, Sixty Percent’s online store showcases over 2,700 Asian brands and more than 150,000 items, primarily targeting young consumers aged ten to twenty years.
What exclusive distribution agreement did Sixty Percent sign for KILLWINNER in Japan, and what additional wholesale and offline expansion plans are outlined for the brand across Japan and Asia?
Sixty Percent signed an exclusive sales agency agreement to become KILLWINNER’s sole distributor in the Japanese market, and it plans to extend the brand into wholesale channels and physical retail stores throughout Japan and other Asian regions.