Asian Brand Aggregator Fashion Store "60%" Signs Exclusive Japan Distribution Agreement with "KILLWINNER," a Sneaker Brand Highly Recognized by China's Gen Z
Cross-border platform "60%," which brings together over 2,500 Asian brands, announced that it has signed an exclusive sales agency agreement for the Japanese market with "KILLWINNER," a sneaker brand from China. "KILLWINNER" will leverage "60%"'s logistics network and marketing strategies to expand its presence in Japan.
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- 📰 Published: May 11, 2026 at 18:00
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Cross-border platform "60%" (Sixty Percent) (Headquarters: Meguro-ku, Tokyo / Representative Director & President: Taiga Manabe), which aggregates over 2,500 Asian brands, announced that it has signed an exclusive sales agency agreement for the Japanese market with "KILLWINNER," a sneaker brand from China.
"KILLWINNER" is a sneaker brand founded in China in 2016. Its brand name embodies the meaning of "those who aim to be winners in life." The brand's main series, "German Training," has a proven track record of selling approximately 100,000 pairs per month in its home country. In Japan, as it began to attract attention mainly through social media among the MZ generation, "60%" will take on the role of the exclusive sales agent in Japan, utilizing its delivery and logistics network for Japan and worldwide, as well as its marketing strategies focused on the MZ generation, to manage the brand's sales operations in Japan.
"KILLWINNER" will continue to expand brand recognition primarily through social media, partly due to being worn by K-POP idols and famous Chinese celebrities. It will also consider and proceed with product development localized for Japan, aiming to operate as a brand that can embody a more representative Asian brand to the world. Going forward, sales will primarily be centered on the cross-border platform "60%," and the company plans to promote expansion into wholesale businesses and offline store businesses in Japan and across Asia.
Sixty Percent Inc.
Founded in July 2018. Operates "60%," a global fashion EC store that exclusively features Asian brands. Targeting young people aged 10-20, it handles over 2,700 brands and more than 150,000 items, including street, casual, designer, and lifestyle brands (as of October 2025). With the mission of "bringing Asian fashion to the world's mainstream," it aims to become the largest fashion company in Asia. *As of October 2025.
Company Name: Sixty Percent Inc.
Location: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Established: July 2018
HP: https://corp.sixtypercent.com/
[Inquiries regarding this service and press release]
Contact: Sixty Percent Inc., Public Relations
E-Mail: press@sixty-percent.com
60% (Sixty Percent)
"60% (Sixty Percent)" is a global fashion EC store that exclusively features Asian brands. Targeting young people aged 10-20, it handles over 2,700 brands and more than 150,000 items from over 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia (as of October 2025). It offers a rich lineup that meets a wide range of fashion needs, from street brands to casual, designer, and lifestyle brands.
Website: https://www.sixty-percent.com/
App Download: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP
"KILLWINNER" is a sneaker brand founded in China in 2016. Its brand name embodies the meaning of "those who aim to be winners in life." The brand's main series, "German Training," has a proven track record of selling approximately 100,000 pairs per month in its home country. In Japan, as it began to attract attention mainly through social media among the MZ generation, "60%" will take on the role of the exclusive sales agent in Japan, utilizing its delivery and logistics network for Japan and worldwide, as well as its marketing strategies focused on the MZ generation, to manage the brand's sales operations in Japan.
"KILLWINNER" will continue to expand brand recognition primarily through social media, partly due to being worn by K-POP idols and famous Chinese celebrities. It will also consider and proceed with product development localized for Japan, aiming to operate as a brand that can embody a more representative Asian brand to the world. Going forward, sales will primarily be centered on the cross-border platform "60%," and the company plans to promote expansion into wholesale businesses and offline store businesses in Japan and across Asia.
Sixty Percent Inc.
Founded in July 2018. Operates "60%," a global fashion EC store that exclusively features Asian brands. Targeting young people aged 10-20, it handles over 2,700 brands and more than 150,000 items, including street, casual, designer, and lifestyle brands (as of October 2025). With the mission of "bringing Asian fashion to the world's mainstream," it aims to become the largest fashion company in Asia. *As of October 2025.
Company Name: Sixty Percent Inc.
Location: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Established: July 2018
HP: https://corp.sixtypercent.com/
[Inquiries regarding this service and press release]
Contact: Sixty Percent Inc., Public Relations
E-Mail: press@sixty-percent.com
60% (Sixty Percent)
"60% (Sixty Percent)" is a global fashion EC store that exclusively features Asian brands. Targeting young people aged 10-20, it handles over 2,700 brands and more than 150,000 items from over 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia (as of October 2025). It offers a rich lineup that meets a wide range of fashion needs, from street brands to casual, designer, and lifestyle brands.
Website: https://www.sixty-percent.com/
App Download: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP