The 2.5D talent group 'SIXFONIA' announced on April 1, 2026 (April Fool's Day) that they would be in charge of the ending theme for 'a certain anime,' and released its music video. While this announcement initially suggested a major tie-up, it was actually a self-produced video work by SIXFONIA, a playful April Fool's project packed with their unique spirit that became a hot topic on social media.

This year's SIXFONIA April Fool's project started with a sudden post on the official SIXFONIA X account, announcing that 'SIXFONIA will be in charge of a certain anime's ED.' With no prior notice, this shocking information release caused a wave of surprise and anticipation to spread instantly across social media. What was subsequently released was the music video for their original song 'Kyou mo Bokura wa Aruiteku' (We'll Keep Walking Today, Too). The video is structured to resemble an anime ending sequence and features animal characters 'Fonimaru,' based on the SIXFONIA members, making their debut. The soft, warm song combined with direction that captures slices of daily life gives viewers an immersive experience, as if it were the ending of a real anime series.

MV URL: https://www.youtube.com/watch?v=eTWukuLut7c

Looks professional at first glance, but a closer look reveals... SIXFONIA's characteristic humor in the details

One of the major highlights of this video is the end credits. Displayed in a format just like an anime, the credits list unique and eye-popping roles such as Production: 'Shiritsu SIXFONIA Gakuen Fonimaru Bunkou' (Private SIXFONIA Academy Fonimaru Branch), Character Design: 'SIXFONIA Designer Team,' Dance Choreography: 'The Teacher Who Always Teaches Us Dance,' Production Director: 'LAN,' Person Who Thinks of Well-Selling Goods: 'Hima72,' Great Art Master: 'Ameko Kosame,' After-Party Organizer: 'Suchi,' The Guy Who Talks a Lot: 'Irima,' and On-site Snack Replenisher: 'Mikoto.' While it appears to be a professional production team at first glance, the structure allows viewers to discover the playfulness by reading the details, creating a setup that is 'enjoyable all the way through the reveal,' which captured the interest of many viewers.

Not just an April Fool's joke, an experience you can 'take home to reality'

This announcement wasn't limited to video content. The release of '2026 Fonimaru Branch School Goods,' based on the animal characters 'Fonimaru' from the video, was also announced simultaneously. These goods are available for actual purchase and include a lineup that lets you enjoy the characters' world right in your hands, such as 'Plush Keychains,' 'Connecting Acrylic Keychains,' and 'Hoods for Plushies.' Pre-orders are being accepted from April 1, 2026 (Wed) 19:00 to April 12, 2026 (Sun) 23:59 at the official SIXFONIA online store, 'SIXSTORE.'

Playful pricing too, an oversized trading card for '41 yen'

Furthermore, as a symbolic item of this project, the 'SIXFONIA Big Trading Card' was released. In addition to the impact of its oversized B5 specification, it is being sold for a price of '41 yen' (limited quantity), a nod to April Fool's Day. It is a unique item that makes you do a double-take, with a striking contrast between its visual impact and its price.

'Starts with a lie, ends with a real delivery'—An expression unique to SIXFONIA

This initiative, which began with what seemed like a major announcement of an 'anime ED collaboration,' and led to a high-quality video, humor embedded in the details, and merchandise that you can actually obtain, makes the most of the April Fool's context. A project that started as a 'lie' ultimately takes shape as content and goods that can be genuinely enjoyed, packing in SIXFONIA's characteristic playfulness and dedication, leading to a one-of-a-kind experience.

Please continue to watch SIXFONIA as we deliver new entertainment through multifaceted expressions that cross music, video, and planning.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン