Increasing Scalp Problems Behind the Expanding Beauty Market
Beautician Kazue Hamada has published 'The Recommendation of Subtracting Beauty,' a book based on her own experiences and knowledge, warning against the current situation where excessive hair and skin care are increasing scalp problems. The book has achieved #1 ranking in multiple categories on Amazon Kindle and has resonated with readers.
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“Even though I’m doing everything right, why isn’t it getting better?”
In recent years, the hair and skin care markets have continued to expand, and an era has continued where “using more products and providing more meticulous care” has been considered the “correct answer.”
Information suggesting that “not washing equals uncleanliness” has spread, and as new beauty methods and products are constantly introduced on social media and in the media, we unknowingly feel the pressure to “care more.”
Meanwhile,
・Body odor and age-related odor
・Atopic dermatitis and sensitive skin
・Hair loss and thinning hair in younger generations
・Scalp problems such as itching and excessive dandruff
—the number of people suffering from these problems is actually increasing.
“The more meticulously people care, the more their problems persist.”
Author Kazue Hamada is one of those who, despite continuing what was considered the correct care, suffered from scalp and skin ailments.
Through her interactions with many clients, she realized that “care meant to make one beautiful” was actually disrupting the skin’s natural functions and causing problems.
From an understanding of skin mechanisms, her own experiences, and practical examples accumulated in the beauty field, she arrived at a new perspective: “instead of improving by adding, return to normal by subtracting.”
Behind this is the structure of modern beauty, which is based on “consumption.”
Care that was originally unnecessary has become commonplace, creating a situation where it is difficult to stop.
—She believes this is the root cause of many problems.
About the book 'The Recommendation of Subtracting Beauty'
It is against this background that the book 'The Recommendation of Subtracting Beauty' was born.
Starting from the feeling of “even though I’m doing everything right, why isn’t it getting better?”, it presents a perspective that re-examines the very premise of beauty.
After its release, the book achieved #1 ranking in multiple categories on Amazon Kindle.
Readers have sent many comments expressing empathy for “a sense of discomfort with conventional wisdom,” such as “I wish I had encountered this idea sooner” and “I thought meticulous washing was the right answer, but this gave me a chance to reconsider.”
The choice of “subtracting beauty”
The choice of “subtracting beauty” presented in this book is not just a beauty method, but a “value renewal” that involves trusting one’s own senses and re-choosing.
It means listening to the voice of your own body, rather than being swayed by advertisements and information.
This choice not only lightens your hair and skin, but also your time, money, and thoughts, helping you to regulate yourself while also connecting to the environment and society.
By subtracting, you return to your original state.
By reducing, your original comfort is fulfilled.
This accumulation will create a new “normal” for the future.
About the Author
Kazue Hamada, an active beautician with over 20 years of experience, questioned conventional beauty wisdom after her own severe skin problems, shifting her thinking from “add-on beauty” to “subtracting beauty.”
She chose to “convey the truth” rather than “sell products,” leading to the writing of this book.
For those who feel “even though I’m doing everything right, why isn’t it getting better?”, she presents a new beauty philosophy that focuses on the natural functions of hair and scalp.
[Book Information]
Book Title: The Recommendation of Subtracting Beauty
Author: Kazue Hamada
Format: Kindle Edition (e-book) / Paperback Edition
You can find more details about this book here:
https://www.amazon.co.jp/dp/B0GHZKG38Y
In recent years, the hair and skin care markets have continued to expand, and an era has continued where “using more products and providing more meticulous care” has been considered the “correct answer.”
Information suggesting that “not washing equals uncleanliness” has spread, and as new beauty methods and products are constantly introduced on social media and in the media, we unknowingly feel the pressure to “care more.”
Meanwhile,
・Body odor and age-related odor
・Atopic dermatitis and sensitive skin
・Hair loss and thinning hair in younger generations
・Scalp problems such as itching and excessive dandruff
—the number of people suffering from these problems is actually increasing.
“The more meticulously people care, the more their problems persist.”
Author Kazue Hamada is one of those who, despite continuing what was considered the correct care, suffered from scalp and skin ailments.
Through her interactions with many clients, she realized that “care meant to make one beautiful” was actually disrupting the skin’s natural functions and causing problems.
From an understanding of skin mechanisms, her own experiences, and practical examples accumulated in the beauty field, she arrived at a new perspective: “instead of improving by adding, return to normal by subtracting.”
Behind this is the structure of modern beauty, which is based on “consumption.”
Care that was originally unnecessary has become commonplace, creating a situation where it is difficult to stop.
—She believes this is the root cause of many problems.
About the book 'The Recommendation of Subtracting Beauty'
It is against this background that the book 'The Recommendation of Subtracting Beauty' was born.
Starting from the feeling of “even though I’m doing everything right, why isn’t it getting better?”, it presents a perspective that re-examines the very premise of beauty.
After its release, the book achieved #1 ranking in multiple categories on Amazon Kindle.
Readers have sent many comments expressing empathy for “a sense of discomfort with conventional wisdom,” such as “I wish I had encountered this idea sooner” and “I thought meticulous washing was the right answer, but this gave me a chance to reconsider.”
The choice of “subtracting beauty”
The choice of “subtracting beauty” presented in this book is not just a beauty method, but a “value renewal” that involves trusting one’s own senses and re-choosing.
It means listening to the voice of your own body, rather than being swayed by advertisements and information.
This choice not only lightens your hair and skin, but also your time, money, and thoughts, helping you to regulate yourself while also connecting to the environment and society.
By subtracting, you return to your original state.
By reducing, your original comfort is fulfilled.
This accumulation will create a new “normal” for the future.
About the Author
Kazue Hamada, an active beautician with over 20 years of experience, questioned conventional beauty wisdom after her own severe skin problems, shifting her thinking from “add-on beauty” to “subtracting beauty.”
She chose to “convey the truth” rather than “sell products,” leading to the writing of this book.
For those who feel “even though I’m doing everything right, why isn’t it getting better?”, she presents a new beauty philosophy that focuses on the natural functions of hair and scalp.
[Book Information]
Book Title: The Recommendation of Subtracting Beauty
Author: Kazue Hamada
Format: Kindle Edition (e-book) / Paperback Edition
You can find more details about this book here:
https://www.amazon.co.jp/dp/B0GHZKG38Y