Shinjuku Simmons Gallery to Open in Tokyo's Shinjuku District

Simmons Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kazuhiro Futatsuya; hereinafter Simmons) will open the "Shinjuku Simmons Gallery" in Tokyo's Shinjuku district on July 4, 2026 (Sat).

New Base Established in Shinjuku with Excellent Access

We will open a new gallery offering comfortable sleep in Shinjuku, a city known domestically and internationally as a crossroads of business, culture, and entertainment, where diverse people gather. Many private railways and subways, including Odakyu Electric Railway, Keio Corporation, Tokyo Metro (Marunouchi Line, Fukutoshin Line), and Toei Subway (Shinjuku Line, Oedo Line), converge here, offering excellent accessibility not only from within Tokyo but also from various parts of the Tokyo metropolitan area, including Kanagawa, Saitama, and Chiba prefectures.

Due to its excellent access from major Tokyo terminals (three sub-centers and major business districts), we have received requests for a new gallery from our business partners, primarily department stores, as well as from general customers. By establishing a gallery in this location, we aim to acquire new customers and improve our services with the keywords "prime location" and "excellent access."

The location is on the second floor of the Daiichi Hakuhou Building in Shinjuku 5-chome. The building faces Yasukuni Dori, and in a relaxing space (approximately 93 tsubo) overlooking the street trees along Yasukuni Dori, customers can experience Simmons' lineup at their leisure.

"Shinjuku Simmons Gallery" Where You Can Experience Simmons' Over 150 Years of History

Simmons is a global bed manufacturer with over 150 years of history. Through its unique "pocket coil mattress," it continues to provide high-quality sleep tailored to each individual. Its quality is highly regarded in luxury hotels and luxury cruise ships worldwide. It also boasts a track record of numerous installations in luxury hotels in the Shinjuku area.

Featuring Everything from Top-Class Mattresses to Popular Electric Beds, Reclining Chairs, and Bedding

In 2025, we will celebrate the 100th anniversary of Simmons' first production of the pocket coil mattress, "Beautyrest." We are exhibiting the pinnacle of mattresses, "Beautyrest Black," which fuses the technology and know-how cultivated over its long history with the latest technology, as well as the flagship series "Beautyrest Luxe," themed around a luxurious sleep journey.

In addition to the regular catalog lineup, including the direct gallery-exclusive model "Gallery Collection,"

we offer a wide variety of items that propose a higher level of quality.

Enhanced Electric Bed Corner Offering Personalized Proposals

We are exhibiting "Simrest," a next-generation electric bed that has surpassed 15,000 cumulative units sold and is currently featured in television commercials. We also showcase the new electric bed series "iD Motion," which fulfills ideal comfort through diverse and flexible motions and functional expandability to meet each customer's electric bed needs, as well as the domestic electric bed "Maxima" series, which combines design and safety. We propose the optimal bed for each customer based on their budget and lifestyle.

Reclining Chairs and Bedding

In addition to the comfortable Scandinavian-designed reclining chair "Fjord," we also exhibit a full lineup of bedding. Our experienced staff will guide you in selecting bedding that complements your chosen mattress.

"Sleep Fitting Matt Lab" Service to Recommend the Optimal Mattress

This service uses a high-precision 3D sensor camera to take photos of three poses while standing, and then recommends the mattress with the optimal firmness for that person. Anyone can use it.

"Shinjuku Simmons Gallery"

Location: 2F, Daiichi Hakuhou Building, 5-17-11 Shinjuku, Shinjuku-ku, Tokyo

Phone: 090-8171-1001

Business Hours: 10:00 - 19:00 Closed: Tuesdays and Wednesdays

Homepage:

https://www.simmons.co.jp/store/gallery/shinjuku/

About Simmons Co., Ltd.

A global bed manufacturer with over 150 years of history. Through its unique "pocket coil mattress," it continues to provide high-quality sleep tailored to each individual. Its quality is highly regarded in luxury hotels and luxury cruise ships worldwide.