Silver Egg Launches "Try-oooon!!", a SaaS for Apparel E-commerce That Uses Generative AI to Create a "Personalized Try-On Experience" from a Single Selfie

Silver Egg Technology Co., Ltd. (Headquarters: Suita, Osaka; President & CEO: Susumu Iwata; hereinafter "Silver Egg") announces the launch of "Try-oooon!!", a SaaS-based AI try-on service for apparel e-commerce sites. Starting today, the service allows consumers to generate photorealistic images of themselves wearing products on the spot using just a single selfie, which can then be shared on social media.

Background of Development The domestic apparel e-commerce market continues to expand, with the market size (clothing, fashion accessories, etc.) reaching approximately 2.7 trillion yen in 2023 according to a survey by the Ministry of Economy, Trade and Industry (*1). However, "not knowing the size or fit" is frequently cited as a top barrier to purchasing clothing online, and return rates in apparel e-commerce remain high compared to other categories. The anxiety of "not knowing if it will look good on me" is a common challenge for many consumers when shopping for clothes online.

To address these issues, conventional online try-on solutions have struggled to balance ease of use with realism, often requiring full-body photos, manual entry of body measurements, or relying on simple image overlays. As a result, usage rates for these features have remained low, making it difficult for e-commerce operators to see tangible benefits from their implementation.

With the rapid evolution of generative AI technology in recent years, it has become possible to generate photorealistic try-on images from a single photo while accurately preserving the subject's features. Leveraging over 20 years of expertise in AI personalization technology, Silver Egg is bringing this technological breakthrough to apparel e-commerce as a practical service. Furthermore, by enabling users to easily share their try-on experience on social media, the service creates opportunities for brands to generate new customer touchpoints without additional advertising costs.

*1 Source: Ministry of Economy, Trade and Industry, "Survey on Electronic Commerce" https://www.meti.go.jp/press/2024/09/20240925001/20240925001.html

User Experience Flow The AI try-on experience with "Try-oooon!!" is completed in the following five steps: Step 01: Go to the product detail page. Access the product detail page of the item you are interested in. Step 02: Tap the "AI Try-On" button. Tap the dedicated button to instantly launch a personalized try-on screen for that product. Step 03: Upload a selfie. Simply choose one photo you already have. There is no need for full-body shots or entering body measurements. Step 04: Instantly generate a try-on image. A high-definition try-on image is displayed that preserves the user's features (facial features, skin tone, body type, etc.). Step 05: Share on social media. The generated image can be shared directly to major social media platforms as a card featuring the service logo.

Key Features of "Try-oooon!!" 1. Generate photorealistic try-on images on the spot from a single selfie Users can check how a product looks on them instantly by uploading a selfie via the try-on button on the e-commerce site. Generative AI preserves the user's facial features, hairstyle, skin tone, expression, pose, body type, and background, generating a natural try-on image based on the product category (tops, outerwear, dresses, bottoms, sets, accessories). No full-body photos or body measurements are required. (*2) *2 This feature creates a try-on image using generative AI and does not automatically measure or quantify body dimensions from photos.

2. Expand brand awareness through social media sharing Generated try-on images can be shared directly to social media (Instagram, X, LINE, etc.) as a branded share card. The user's own "tried it on" experience becomes natural word-of-mouth, expanding brand awareness and new customer touchpoints for the company without spending on advertising.

3. System controls for safe and secure operation The service comes standard with systems that allow operators to continue using it with peace of mind, including content moderation for uploaded images (automatic detection and blocking of inappropriate images), per-user rate limiting, and budget management for monthly usage.

Implementation Method E-commerce operators can implement the AI try-on feature by simply embedding a dedicated JavaScript tag into their site, generally requiring no backend development. *This service is provided on a per-corporate-site basis. Please contact us for details.

Pricing Monthly fee (fixed + usage-based): From 30,000 yen (excluding tax) *Please contact us regarding trial usage before implementation.

Future Outlook We plan to expand functionality by leveraging our personalization technology, such as proposing coordinates with multiple items and automatically suggesting "items that look good on you" through integration with our AI recommendation engine.

Related Links Service introduction page: https://try-oooon.com

About Silver Egg Technology Co., Ltd. https://www.silveregg.co.jp/ Silver Egg Technology develops and provides digital marketing solutions that achieve advanced personalization through AI technology. We are realizing the future of personalization with our high-performance product lineup, including the industry-leading recommendation engine "i-gent X," and consulting expertise that consistently delivers business results for our clients. We are now applying this technical capability to create new customer experiences, starting with "Try-oooon!!". [Facebook] https://www.facebook.com/silveregg [X] https://x.com/silvereggtech [LinkedIn] https://jp.linkedin.com/company/silver-egg-technology

Company Overview Company Name: Silver Egg Technology Co., Ltd. Parent Company: YRGLM Inc. https://yrglm.co.jp/ Location: <Osaka Headquarters> 10F Facade Esaka Bldg., 1-23-43 Esaka-cho, Suita, Osaka <Tokyo Office> 2F Toranomon Takagi Bldg., 1-7-2 Nishi-Shimbashi, Minato-ku, Tokyo Representative: Susumu Iwata, President & CEO Established: August 26, 1998 Capital: 287 million yen (as of the end of December 2025) Business Description: Development and provision of digital marketing services based on AI (artificial intelligence) technology.