Silver Egg Launches "Try-oooon!!", a SaaS for Apparel E-commerce Enabling "Your Own Fitting Experience" from a Single Selfie Using Generative AI

Silver Egg Technology Co., Ltd. (Headquarters: Suita City, Osaka Prefecture, President and CEO: Susumu Iwata, hereinafter referred to as Silver Egg) today announced the launch of its SaaS AI fitting service "Try-oooon!!" (pronounced "Try-on"). This service generates photorealistic worn images of products from a single consumer selfie (self-taken photo) for apparel e-commerce sites, allowing users to share them on social media.

Service Overview

Background of Development The domestic apparel e-commerce market continues to expand, with the Ministry of Economy, Trade and Industry reporting a market size of approximately 2.7 trillion yen in 2023 (apparel, accessories, etc.) (※1). However, "difficulty in understanding size and fit" is cited as a major purchase barrier for clothing bought online, and the return rate for apparel e-commerce is higher compared to other categories. The anxiety of "not knowing if it suits me" is a common challenge for many consumers when buying clothes online.

To address these issues, traditional online fitting solutions have struggled to balance ease of use and realism, often requiring full-body photos or body size input, or merely superimposing images. As a result, the utilization rate of fitting functions has not grown, leaving e-commerce businesses unable to fully realize the benefits of implementation.

With the rapid advancement of generative AI technology in recent years, it has become possible to generate photorealistic worn images from a single photo while accurately preserving the user's features. Silver Egg leverages over 20 years of expertise in AI personalization technology to offer this technological breakthrough as a practical service for apparel e-commerce. Furthermore, the ability to easily share fitting experiences on social media creates opportunities for brands to establish new customer touchpoints without incurring advertising costs.

※1 Source: Ministry of Economy, Trade and Industry "Survey on E-commerce" https://www.meti.go.jp/press/2024/09/20240925001/20240925001.html

User Experience Flow The AI fitting experience with "Try-oooon!!" is completed in the following 5 steps: Step 01: Access Product Details Page Access the product details page of the item you are interested in. Step 02: Tap the "AI Fitting" Button Tap the dedicated button. A personalized fitting screen for the product will launch instantly. Step 03: Upload Selfie Simply select a photo you have on hand. No need for full-body shots or size input. Step 04: Instant Generation of Worn Image High-quality images are generated instantly, maintaining the user's features (facial features, skin tone, body shape, etc.).