Silver Valley Farm, a major North American blueberry producer, promotes an easy and delicious breakfast routine with frozen blueberries to help regulate life rhythms often disrupted by new lifestyles.

Silver Valley Farm, one of Canada's largest blueberry producers (British Columbia / President: Ray Biln), is introducing 'Blueberry Breakfast Recipes' that can be prepared quickly even on busy mornings, targeting the season when life environments change due to school or work.

During this period when life rhythms tend to become irregular due to environmental changes, it is important to eat breakfast to set the day's rhythm and maintain good physical and mental condition. Through these recipes, we support a healthy start to everyone's new daily life.

## Two Major Roles of Breakfast

According to the Ministry of Agriculture, Forestry and Fisheries, breakfast has two major roles. The first is to supply energy to move the body. Replenishing the energy consumed during sleep with a solid breakfast is the foundation for supporting morning activities and maintaining performance. The second is the adjustment of the body's internal rhythm. Eating breakfast switches the body to 'activity mode' and acts as a 'switch' to start the day healthily. Incorporating easy-to-use ingredients like blueberries is an effective way to continue this important morning habit without difficulty.

Source: Ministry of Agriculture, Forestry and Fisheries 'Why Breakfast is Important' (https://x.gd/THWA2)

## The Current Situation: 1 in 5 Young People 'Skip Breakfast'

A survey report on dietary education released by the Ministry of Agriculture, Forestry and Fisheries in March 2026 shows that the rate of skipping breakfast (the percentage of respondents who answered 'almost never eat') among the young generation aged 20-39 is 20.1%, exceeding the all-generation average (11.0%). In the same survey, when asked about the factors considered necessary for eating breakfast, 'having an appetite in the morning' was the most cited reason (44.5%), followed by 'having time to prepare breakfast myself' (43.7%), 'being able to wake up early' (40.4%), 'having a habit of eating breakfast' (39.2%), and 'it not taking much effort to prepare breakfast myself' (36.8%) as the top five items. These survey results confirm that for habituating breakfast, 'simplifying preparation' and 'securing easy options' that address challenges such as time constraints and lack of appetite are crucial factors directly linked to continued consumption.

Source: Ministry of Agriculture, Forestry and Fisheries 'FY2025 Survey Report on Dietary Education (March 2026)'

## Blueberries Recommended for Busy Mornings

Blueberries, especially frozen ones, are an ingredient that can be easily prepared even on hectic mornings. Since they can be used straight from the bag, there is no need for prep work like peeling, cutting, or washing. The advantages of 'no knife needed,' 'no heat needed,' and 'minimal washing up' are significant strengths on busy new-life mornings. Furthermore, blueberries contain nutrients such as polyphenols and are recommended as an ingredient to support a healthy diet. Being able to supplement nutrition while saving preparation time makes them ideal for busy people.