Sidas Japan Launches Instagram Campaign 'Sidas Dribble Challenge' to Support Junior Soccer from the Ground Up

Sidas Japan Co., Ltd. (Headquarters: Yokohama, Kanagawa; President: Hiroaki Sugiyama), a developer and seller of French-origin sports equipment supported by many top athletes, will hold the Instagram posting campaign 'Sidas Dribble Challenge' from Monday, June 8, 2026 to Sunday, June 28, 2026, targeting children (up to 6th grade) engaged in junior soccer and their parents. In this campaign, 20 winners will be selected by lottery from those who post a dribbling video including feints on Instagram, receiving junior soccer insoles 'Max Protect Football Junior' and an original soccer notebook.

Campaign URL: https://sidas.co.jp/apps/note/sidasdribble

About the Sidas Dribble Challenge

The 'Sidas Dribble Challenge' is a participatory campaign where you post a dribbling video including feints on Instagram.

Dribbling and feints involve many movements that use the feet precisely, such as stepping, cutting, landing, accelerating and decelerating. Through this campaign, we aim to raise interest in foot care and conditioning during the growth period by having children enjoy posting dribbling videos.

Sidas Japan has supported the feet of soccer players through the junior sports support program 'Sidas Cup' and supplier agreements with soccer clubs. As an extension of these efforts, we will support the challenges of junior players.

How to Participate

Just follow the official Sidas Japan Instagram account and post a dribbling video including feints. When posting, include the specified hashtag '#SidasDribbleChallenge' and tag the official Sidas Japan account.

The content of the video can be any dribbling that includes feints such as cutbacks, double touches, stepovers, stop-and-go, etc.; difficulty does not matter. You can participate easily with your family at a safe location such as a practice field, park, or in front of your home.

If a child under 13 participates, please post from a parent's Instagram account. Also, for posts showing minors, please obtain parental consent before applying.

Prize Details

From those who meet the entry conditions, 20 winners will be selected by lottery to receive the junior soccer insole 'Max Protect Football Junior' and the Sidas Japan 'Original Soccer Notebook'. Additionally, all participants who meet the conditions will receive a 10% off coupon for 'Max Protect Football Junior' usable on the official EC site.

'Max Protect Football Junior' is a soccer-specific insole specialized for the feet of growing elementary and junior high school students. It balances ease of movement and impact care, considering developing bones. With a flexible arch support, heel gel pad, and breathable mesh top cover, it comfortably supports the feet during soccer actions like stepping, landing, and cutting. No custom molding is required; just cut the toe part with scissors and replace the original insole.

https://shop.sidas.co.jp/football-junior-lp/

The 'Soccer Notebook' given as a prize is a notebook for elementary school students that combines practice/game reflections and foot condition records. It uses a question format and check boxes easy for lower grades to write, allowing them to record things like 'what I did well' and 'what I want to try next' in a single line. It can be used as a trigger to reflect on daily play and pay attention to their body and feet.

https://sidas.co.jp/?pid=189307118

*Insole size will be confirmed after winning notification.

*The 10% off coupon will be sent via DM from the official Sidas Japan Instagram account to those who meet the entry conditions.

Campaign Overview

Campaign Name: Sidas Dribble Challenge

Application Period: Monday, June 8, 2026 – Sunday, June 28, 2026, 23:59 JST

Eligibility: Soccer players from preschool to 6th grade and their parents

How to Apply: ① Follow Sidas Japan official Instagram account ② Post a dribbling video including feints ③ Include '#SidasDribbleChallenge' in the post text ④ Tag the official Sidas Japan account

Hashtag: #SidasDribbleChallenge

Prize: Junior soccer insole 'Max Protect Football Junior' + Sidas Original Soccer Notebook

Winners: 20 selected by lottery

Winner Notification: Winners will be contacted via DM from the official Sidas Japan Instagram account after the campaign ends

Notes: Posts from private accounts are not eligible. If minors appear, obtain parental consent. Children under 13 must post from a parent's account. Posts featuring dangerous locations or reckless play may be disqualified.

URL: https://sidas.co.jp/apps/note/sidasdribble

[About Sidas Japan Co., Ltd.]

Established in 2009 as a Japanese subsidiary of Sidas World, the current representative has been involved with Sidas since the 1980s trading company era. The company mainly handles the insole brand 'Sidas', the medical insole brand 'Podiatech', and the temperature control brand 'Thermic' that protects the body from heat and cold with advanced technology. With over 30 years of experience supporting the sports field and accumulated data, the company now participates in product development in France to create products suited for Japanese people.

Company Name: Sidas Japan Co., Ltd. President: Hiroaki Sugiyama Established: June 2009 Capital: 30 million yen Location: 7F, Kanai Wise Building, 2-9-1 Furaicho, Naka-ku, Yokohama, Kanagawa Business: Import/export and sales of sporting goods, sports equipment, socks, shoes and related items URL: https://sidasjapan.jp