Launch of 'Marketing AIX', a New Service Automating 80% of Marketing Tasks with AI

Shwat Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shiaki Watanabe; hereinafter 'the Company'), a digital marketing support company, will launch 'Marketing AIX' on May 19, 2026. This comprehensive support service automates and streamlines corporate marketing tasks using AI.

This service combines AI workflows, AI agents, and automation scripts to provide end-to-end support, from strategy design to implementation, operation, and insourcing of marketing tasks. As a result of applying this service to our own marketing operations, a marketing team of just two people achieved output and results equivalent to a team of more than 20 people.

## Background of Service Development

The environment surrounding marketing departments has rapidly become more severe in recent years.

While marketing channels are diversifying (SNS, video, AI search, etc.), content production competition is intensifying, and data analysis is becoming more sophisticated, the gap between workload and human resources continues to widen due to difficulties in hiring marketing talent and soaring labor costs.

In fact, we receive the following voices from many of the companies we support:

- "We can only execute 30% of the measures we want to do."
- "Outsourcing costs are squeezing our budget."
- "Even if we hire, they quit immediately (it is impossible to hire excellent marketers in the first place)."
- "We are overwhelmed with routine tasks and have no time to think about strategy."

With the evolution of LLMs (Large Language Models), it is now an era where approximately 80% of marketing tasks can be automated. However, for the majority of companies, a one-off introduction of an AI tool does not fit their business and fails to produce results. There is a demand for a partner who can comprehensively design 'what, with which AI technology, and how to design it' and take responsibility up to implementation.

To solve these issues, the Company developed the comprehensive support service 'Marketing AIX' after proving it in our own business operations.

## Features of Marketing AIX

### 1. Full AI Automation of 8 Business Areas

We categorize marketing tasks into the following 8 areas and provide automation packages per business area.

A. SEO & Content Creation
B. Web Ad Operations
C. SNS & PR
D. Website & LP Creation
E. Data Analysis & Reporting
F. Backlink & Growth Measures
G. Video Production & YouTube Operations
H. Email, MA, & LINE Operations (Nurturing)

### 2. A Comprehensive Approach Combining 3 Automation Methods

Rather than 'building a single AI agent,' we combine the optimal methods according to the nature of the task.

- AI Workflow: Executes predefined procedures with AI (for routine tasks)
- AI Agent: Autonomously judges and executes given a goal (for exploratory tasks)
- Automation Script & Semi-automation: Mechanical processing + human approval process

### 3. Multi-member Structure: Dedicated Consultant + Active Marketer + AI Engineer

We drive projects with a team that has both marketing practice and AI implementation expertise, distinguishing us from development companies (who don't know practical marketing) and strategy consultancies (who don't implement).

### 4. End-to-End Support from Strategy Design to Insourcing

We complete the entire process from hearings to automation roadmap formulation, AI agent design, implementation, operation, and insourcing within a maximum of 12 months. Ultimately, an autonomous internal structure remains in place.

### 5. Step-by-Step Contract Model Minimizing Risk

Instead of a large contract from the beginning, companies can start with a 3-month pilot contract (automating one area). The design allows proceeding to a full contract after verifying the effectiveness.

## Proven Results in Internal Case Studies

During the development of this service, we applied Marketing AIX to our own marketing operations and demonstrated the following results:

- Monthly leads: 40 ⇒ 100 (2.5 times increase, achieved in 2 months)
- Service LP production: 37 LPs created in just a few days
- Blog writing volume: Increased approximately 5 times
- Whitepaper/Seminar material creation time: Standard effort reduced by 80%

Achieving Overwhelming Quality in Creatives

The issue of low output quality often associated with AI has been significantly improved through workflow and design. We have achieved a state where anyone can consistently produce professional-quality creative assets.

In addition, we have automated the following tasks:

- End-to-end semi-automation of blog writing, from outlining to writing, submission, and rewriting.
- Semi-automation of X (Twitter) operations (post generation, automatic detection of reply targets).
- Automation of ad operations (automatic creation and replacement of banners and ad copy linked to campaign performance).