低成本航空Peach Aviation為其首次針對新加坡市場的Instagram活動，採用了Shuttlerock Japan的「Shuttlerock BBF」活動工具，旨在增加粉絲數與互動率。
Shuttlerock Japan宣布，Peach Aviation在其針對新加坡市場的官方Instagram帳號上，為增加粉絲數與互動率而舉辦的首次活動中，採用了其Instagram活動工具「Shuttlerock BBF for Instagram」。參加者只需追蹤官方帳號、按讚貼文並留言，即有機會抽中價值2,000新加坡元的Peach點數，可用於購買大阪（關西）至新加坡航線的機票。該工具的即時私訊通知、以留言觸發抽獎等功能，對提升活動互動成效卓著。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Press Release
常見問題
What tool did Peach Aviation use for its Instagram campaign?
Peach Aviation used the 'Shuttlerock BBF for Instagram' campaign tool provided by Shuttlerock Japan.
What was the primary goal of Peach Aviation's campaign?
The main goal was to increase followers and engagement for its official Instagram account targeting the Singapore market (@flypeach_sg).
How could users participate in the campaign?
Participants had to follow the @flypeach_sg account, like the campaign post, and comment on what they would like to do in Osaka while mentioning one friend.
What was the prize for the campaign winner?
One winner received Peach Points equivalent to 2,000 Singapore dollars, which can be used to purchase tickets on the Osaka (Kansai) - Singapore route.
What are some key features of the Shuttlerock BBF tool mentioned in the article?
The tool features an instant DM notification function to confirm participation, the ability to use comments as a trigger for the lottery, automatic error detection, and real-time collection and management of participant data.