[Online Event on June 24] X (Twitter) Mileage Campaign Utilization Seminar: Understanding the New X Campaign in 30 Minutes

X (Twitter) Mileage Campaign Utilization Seminar: Understanding the New X Campaign in 30 Minutes

In X (Twitter) campaigns, follow & repost campaigns are effective measures with low participation barriers, easily generating brand awareness and new touchpoints in a short period. However, considering recent changes to the X (Twitter) algorithm, it is also important to design campaigns that encourage not just one-time participation but also user reactions, ongoing participation, and continuous touchpoint creation.

This is where the 'X (Twitter) Mileage Campaign' comes into focus, which encourages multiple user actions and continuous participation, increasing brand engagement. This campaign method allows users to accumulate mileage points for on-platform engagements such as 'likes,' 'reposts,' and 'replies,' as well as visits to external sites. Users can then receive benefits or enter for prizes that change based on their accumulated points.

In this seminar, we will clearly and quickly explain the mechanism, benefits, configurable settings, and usage examples of X (Twitter) mileage campaigns in 30 minutes, while also clarifying the differences in roles compared to follow & repost measures. We will also introduce the X (Twitter) campaign support service 'Shuttlerock BBF'.

◾️ What You Will Learn
✔︎ Basic mechanism of X (Twitter) mileage campaigns
✔︎ Concepts for gaining engagement and UGC through continuous actions
✔︎ Configurable settings such as mileage granting conditions
✔︎ Usage examples and overview of Shuttlerock BBF

◾️ Recommended For
✔︎ Agencies looking to add a new X (Twitter) campaign proposal axis beyond follow & repost measures
✔︎ Those considering measures to generate continuous engagement and UGC on X (Twitter)
✔︎ Those thinking about creating touchpoints that encourage continuous user participation and lead to fan development
✔︎ Those who want to propose purpose-specific X (Twitter) campaign measures to clients

◾️ Content
13:00 What is an X (formerly Twitter) mileage campaign?
13:05 Benefits of running an X mileage campaign
13:10 Configurable items in an X mileage campaign
13:15 X mileage campaign examples
13:20 X (formerly Twitter) campaign support service 'Shuttlerock BBF'
13:25 Q&A session

◾️ Overview
Date and Time: Wednesday, June 24, 2026, 13:00 - 13:30 Live streaming
* Archived distribution available from Friday, June 26 to Wednesday, July 1
Location: Online (Bizibl)
Participation Fee: Free

◾️ Speaker Introduction
Takahiro Iizuka, General Manager of Sales Support Department
Since joining the company in 2017, he has consistently supported corporate SNS marketing. He handles everything from proposing optimal SNS platforms and campaign methods to planning and operation, tailored to corporate goals and requests.
Based on Shuttlerock Japan's track record of supporting over 7,000 campaigns and its know-how as an official X (Twitter) partner and authorized advertising agency, he contributes to maximizing the results of corporate X (Twitter) account management.
Currently, as General Manager of the Sales Support Department, he strengthens internal and external communication and promotes the development of a system for improving proposal accuracy and smooth project progress.

Shuttlerock Japan Co., Ltd.
Official partner of 9 major SNS platforms, X (Twitter) authorized advertising agency

Shuttlerock Japan Co., Ltd.
Shuttlerock Japan is the Japanese subsidiary of Shuttlerock Limited, headquartered in New Zealand. As a certified partner of 9 major SNS platforms and an X (Twitter) authorized advertising agency, it provides a wide range of industry-leading SNS marketing services.
* Shuttlerock Limited: A global company operating in 9 countries including the US, Europe, Asia, and Oceania, with over 300 members.
It comprehensively supports corporate SNS marketing measures, from campaign support services using various SNS platforms like X (Twitter), TikTok, LINE, and Instagram (development and operation of the campaign tool Shuttlerock BBF, campaign office outsourcing, etc.) to the production of mobile-optimized video creative (Shuttlerock Studio).