Peach Aviation Utilizes 'Shuttlerock BBF' Instagram Campaign Tool from Shuttlerock Japan

LCC Peach Aviation utilized Shuttlerock Japan's 'Shuttlerock BBF' campaign tool for its first Instagram campaign targeting the Singapore market, aiming to increase followers and engagement.
Press ReleaseNQ 92/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 23:10
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Shuttlerock Japan announced that its 'Shuttlerock BBF for Instagram' campaign tool was used by Peach Aviation for the airline's first campaign on its official Instagram account for the Singapore market. The campaign, aimed at increasing followers and engagement, allowed participants to enter a drawing for Peach Points worth 2,000 SGD—usable for tickets on the Osaka (Kansai)-Singapore route—by following the account, liking the post, and commenting. The tool's features, such as instant notifications and using comments as a lottery trigger, contributed to boosting engagement.

FAQ

What tool did Peach Aviation use for its Instagram campaign?

Peach Aviation used the 'Shuttlerock BBF for Instagram' campaign tool provided by Shuttlerock Japan.

What was the primary goal of Peach Aviation's campaign?

The main goal was to increase followers and engagement for its official Instagram account targeting the Singapore market (@flypeach_sg).

How could users participate in the campaign?

Participants had to follow the @flypeach_sg account, like the campaign post, and comment on what they would like to do in Osaka while mentioning one friend.

What was the prize for the campaign winner?

One winner received Peach Points equivalent to 2,000 Singapore dollars, which can be used to purchase tickets on the Osaka (Kansai) - Singapore route.

What are some key features of the Shuttlerock BBF tool mentioned in the article?

The tool features an instant DM notification function to confirm participation, the ability to use comments as a trigger for the lottery, automatic error detection, and real-time collection and management of participant data.

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