Shuttlerock Japan announced that its 'Shuttlerock BBF for Instagram' campaign tool was used by Peach Aviation for the airline's first campaign on its official Instagram account for the Singapore market. The campaign, aimed at increasing followers and engagement, allowed participants to enter a drawing for Peach Points worth 2,000 SGD—usable for tickets on the Osaka (Kansai)-Singapore route—by following the account, liking the post, and commenting. The tool's features, such as instant notifications and using comments as a lottery trigger, contributed to boosting engagement.

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  • Source: PR TIMES
  • Category: Press Release