Reprint Decided Before Release! Tequila Expert Who Visited Over 100 Distilleries Releases 'The Tequila Textbook: More to Know' — Explaining Everything from Production and Varieties to Drinking Methods and Mexican Culture

The cover bursts with the joyful atmosphere of Mexico, a country that deeply loves tequila.

Shufunotomo Co., Ltd. will release 'The Tequila Textbook: More to Know' on July 24, 2026, 'Tequila Day'.

This book is the latest tequila guide by Yumi Mekoki, who has visited Mexico over 30 times and toured more than 100 tequila distilleries. Following the success of the first volume, 'The Tequila Textbook: For Beginners' (March 2024), this long-awaited sequel covers everything from tequila basics and production processes to label reading, tasting techniques, cocktails like margaritas, and information on distilleries in Mexico. It’s a book that makes tequila even more delicious and enjoyable.

Pre-orders have been strong at online bookstores even before release, leading to a reprint decision.

The ultimate guide to learn about tequila varieties, production, and drinking methods in one volume.

Packed with essential information to enjoy the enchanting spirit 'tequila' even more.

This sequel dives deeper into the fascinating world of tequila, covering topics not included in the first volume, 'The Tequila Textbook: For Beginners' (March 2024). Even niche, enthusiast-level details are presented with unmatched energy.

Includes the latest tequila information and features distilleries introduced by INORAN of LUNA SEA. Full of insider perspectives from brand managers and ambassadors, as well as current tequila trends in Mexico. The book delivers detailed, visually rich content on tequila basics, celebrity drinking styles, and obscure facts like nowhere else.

【Content Overview】

● Tequila Fundamentals

・Where is tequila made?

・The 7 rules of tequila

・How to read tequila labels

・Tequila production process shown in photos

● How to Enjoy Tequila

・Traditional ways of drinking tequila

・Tequila tasting techniques

・12 Margarita Recipes

● Tequila and Mexican Food Culture

・Enjoying Mexican cuisine even more!

・10 Tequila and Taco Pairings

・Tequila and snack pairings

● Tequila and Travel

・A guide to Mexico for deeper tequila enjoyment

・Tequila comes from a UNESCO World Heritage site

・Exploring Tequila Town

● People Behind Tequila

・Professionals working in the tequila industry

・The current state of tequila culture spreading in Japan

● Special Section: Enjoy a Tequila Distillery Tour!

Visit special places normally off-limits

Embark on a journey through the world of tequila!

Comprehensive explanations from basic knowledge to production methods, types, and label reading

Tequila is a distilled spirit from Mexico made from a succulent plant called Agave Azul (Blue Agave). Among over 200 types of agave, Agave Azul is the only variety approved as a tequila ingredient, and most of it is cultivated in Mexico. Only products meeting the official standards set by the Mexican government can be labeled as 'tequila'. This book clearly explains tequila’s fundamentals, production process, history, characteristics by type, and label reading, all illustrated with rich photographs.

An introduction to tequila basics, easy to understand even for beginners. Just knowing this will make you a tequila connoisseur.

Detailed photo-guided explanation of the tequila production process

Includes traditional drinking methods and tasting techniques

Introduces 12 types of margaritas, the iconic tequila cocktail

Margarita, one of the world’s most famous tequila cocktails. Despite its simple composition—tequila, lime, and orange liqueur—it’s a beloved classic cocktail worldwide. This book features 12 margarita recipes, from classic styles to creative variations.

Including recent popular styles using jalapeño and pink grapefruit

Introducing pairings with tacos, a beloved Mexican dish enjoyed with tequila

Tequila pairs exceptionally well with Mexican cuisine. Tacos, in particular, offer diverse flavors depending on the filling, making them a popular menu item with endless pairing possibilities. This book highlights 10 representative tacos such as carnitas, birria, and chorizo, introducing their unique charms and ideal tequila pairings.

Birria, known for its rich, savory flavor from slow-cooking lamb or beef with dried chilies and spices

Introducing the passion of professionals supporting the tequila industry—producers and distillery owners

Behind every glass of tequila lies countless hands and heartfelt dedication. This book focuses on various professionals in the tequila industry, sharing their life stories and deep passion for tequila.

Professionals who know the field inside out, upholding quality

Special Section: Enjoy a Tequila Distillery Tour!

From publicly accessible distilleries to normally restricted areas, we introduce distilleries in Jalisco, Mexico—the heartland of tequila. Discover the history, production processes, and highlights of visiting these distilleries, bringing you the full charm of a distillery tour.

Covering the front lines of diverse distilleries

Author Profile

Yumi Mekoki

Since 2011, she has visited Mexico over 30 times and toured more than 100 tequila distilleries. She supports the operation and event hosting of Japan’s 'Tequila Day,' sponsored by the Mexican Embassy, and also assists in the Japanese rollout of 'Distintivo T,' a training program by the Tequila Regulatory Council (CRT). Leveraging her network with producers and brands, she promotes the latest tequila information in Japan through product PR, seminars, and distillery tour planning, working to spread tequila culture between Japan and Mexico. Author of 'The Tequila Textbook: For Beginners' (Shufunotomo) and 'The Mezcal Textbook: For Beginners' (Seibundo Shinkosha). Publisher of 'TEQUILA JOURNAL,' a comprehensive tequila magazine.

Tequila Journal website: https://tequilajournal.jp/

Bibliographic Information

New Release: 'The Tequila Textbook: More to Know'

Title: The Tequila Textbook: More to Know

Author: Yumi Mekoki

Price: 1,980 yen (tax included)

Release Date: Friday, July 24, 2026

Format and Pages: A5 (148×210) 144 pages

ISBN: 978-4-07-463527-6

[Amazon] https://www.amazon.co.jp/dp/4074635275

[Rakuten Books] https://books.rakuten.co.jp/rb/18633636/

※ Available as an e-book

Media inquiries regarding this book

[Shufunotomo Public Relations]

Public Relations Department, C-Publishing Services Co., Ltd.

TEL: 03-5403-4320 (direct)

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