We want to change Japan's "sleepless nights." British aroma brand "Aromatherapy Associates" envisions a future of well-being starting with scent.

Our company supports April Dream, an initiative to make April 1st a "day to express dreams." This press release represents the dream of Shuei Trading Co., Ltd., the exclusive Japanese distributor for the British aroma brand "Aromatherapy Associates."

We want to change Japan's "sleepless nights"

Aromatherapy Associates, a British aroma brand adopted by spas in over 50 countries worldwide and a multiple recipient of the "World's Best Aromatherapy Brand" award, is represented in Japan by its exclusive distributor, Shuei Trading Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Takashi Tanaka). Through April Dream, we are announcing our vision to promote a culture of well-being in Japan.

Towards a future of well-being, starting with scent.

【Our Dream】To expand a future where "sleepless nights" gradually decrease through the power of scent.

Aiming for a future without "sleepless nights"

Japan is considered one of the OECD member countries with the shortest average sleep duration, and chronic sleep deprivation and stress are discussed as social issues. While the term "well-being" is gaining traction, a lingering societal sentiment of guilt about resting still exists. Nighttime should inherently be a time at the end of the day to return to oneself. Yet, are we not spending "nights where we don't know how to rest," burdened by thoughts and surrounded by information? We aim to spread a "habit of self-care" through scent during Japan's nighttime hours.

Scent supports "time to return to oneself"

Aromatherapy Associates was founded in London in 1985. Since its inception, through the hand-blending of essential oils by master blenders, it has provided "time to balance mind and body" in spas worldwide. Scent does not command. It does not force change. It simply supports the feeling of quietly deepening one's breath, stepping away from hurried thoughts, and returning to oneself. It is not about adding something, but about stripping away to return to one's true self. Not just at night, but also at the start of the morning and for transitions during the day. Scent accompanies every moment of the day.

An entry point to self-care in daily life

We have consistently conveyed the value of "time for self-care" through scent, in collaboration with spas around the world. Beyond product development, we continue our efforts to spread the habit of self-reflection in daily life by proposing how to choose and use scents, and developing blends tailored to individual needs. As part of this initiative, we offer 9mL size Bath & Shower Oils in Japan. This size is designed as an accessible entry point to experience scents and find what suits you. It is not merely a small-volume product, but an opportunity to open up "time for self-care" to daily life. The compatibility of a scent with a person can only be truly understood through actual experience. That's why we value the option of trying it first. Even amidst busy daily routines, taking a moment to engage with scent, even just once. This is not a major change, but a quiet habit that begins with a few minutes at night.

If nights change, the future changes

From "sleepless nights" to time for safe, deep breaths. Towards a future where "doing nothing" is naturally accepted not as laziness or escape, but as an act of self-care. If nights change, mornings and days will surely change too. We believe in a future where, through scent, Japan's nights gradually transform into comfortable time. Shuei Trading Co., Ltd., together with Aromatherapy Associates, aims to establish a new well-being culture in Japan through scent.

About Aromatherapy Associates

Founded in London, UK, in 1985 by pioneering aromatherapists Geraldine Howard and Sue Beeche. The brand offers products made with high-quality natural ingredients. Its products are favored by many celebrities and used in luxury spas and beauty facilities in over 50 countries worldwide. The products, hand-blended by master blenders in London, are committed to sustainable formulations, free from synthetic fragrances, artificial colors, sulfate-based surfactants (SLS/SLES), parabens, and mineral oils, adopting environmentally and skin-friendly formulas. Proudly vegan and cruelty-free, the brand has achieved "B Corporation certification." As a multiple recipient of the prestigious "World's Best Aromatherapy Brand" award, the brand has led the aromatherapy and wellness sectors for 40 years, continuously creating innovative products that meet modern wellness needs.

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About Shuei Trading Co., Ltd. (Exclusive Japanese Distributor for Aromatherapy Associates)

A specialized trading company with over 25 years of experience as a pioneer in cosmetic import and sales. Utilizing a global network in 10 cities worldwide, the company carefully selects trending cosmetics from America and Europe and introduces them to the Japanese market. Its strengths include innovative product development capabilities that anticipate future needs, and a diverse sales channel expansion from famous department stores to online sales, making it an industry leader in delivering global beauty trends quickly.

Shuei Trading Co., Ltd.