Amazon, Meta, Microsoft, Salesforce, Stripe Join Universal Commerce Protocol (UCP) Tech Council
Shopify Japan announced that Amazon, Meta, Microsoft, Salesforce, and Stripe have joined the Universal Commerce Protocol (UCP) Tech Council. UCP promotes open standards in agentic commerce, where AI agents collaborate with businesses, and this collaboration among major industry players will enhance consistency and interoperability in commerce experiences.
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- 📰 Published: May 11, 2026 at 19:00
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Shopify Japan Inc. (Headquarters: Shibuya-ku, Tokyo; Country Manager: Michio Baba; hereinafter "Shopify Japan"), the Japanese subsidiary of Shopify, a global leader in commerce, announced today that Amazon, Meta, Microsoft, Salesforce, and Stripe have joined the Universal Commerce Protocol (UCP) Tech Council. The UCP Tech Council is an organization responsible for the technical direction of open standards in agentic commerce, a new form of commerce driven by the collaboration between AI agents and businesses. These companies will join founding members such as Google, Shopify, Etsy, Target, and Wayfair.
As AI agents become the primary interface for product discovery and purchasing, the importance of a common and open protocol that can handle the complexity of commerce is growing. Without such a protocol, each platform operates with different mechanisms, leading to interoperability challenges. UCP addresses this issue by enabling a consistent commerce experience across all platforms and payment processors, from product discovery and cart building to checkout and post-purchase support.
Each member of the UCP Tech Council possesses rich and diverse knowledge of global commerce and payments and is collaborating under the shared goal of "building an open ecosystem for agentic commerce."
The Tech Council plays a central role in defining the technical direction of UCP through reviewing proposals and operating open-source protocols. This ensures that UCP continues to evolve to meet the needs of businesses, platforms, developers, and consumers. Both newly participating companies and founding members are driving its technical evolution and accelerating its adoption as an industry standard in agentic commerce.
Vidhya Srinivasan, VP/GM of Google Ads & Commerce, stated:
"The Universal Commerce Protocol is rapidly building the foundation for a new era of agent-driven commerce. We are proud to see the industry rallying around this common and open standard. We believe this initiative will bring significant value to both businesses and consumers worldwide."
Vanessa Lee, VP of Product at Shopify, also commented:
"Our goal is to build a protocol where commerce can function at a practical scale. AI holds immense potential to create new shopping experiences, but realizing this requires clear standards across retailers, businesses, and applications. We are excited to continue this initiative in collaboration with many partners."
With these new participants, industry convergence towards UCP as a single open standard in agentic commerce is further advancing. This is expected to bring new value to both businesses and consumers.
**About Shopify**
Shopify provides essential internet infrastructure for commerce. It supports sales across online stores, physical stores, and all connected sales channels through an all-in-one platform that helps businesses launch, operate, and grow. Shopify is currently widely supported by entrepreneurs and major brands, operating in over 175 countries worldwide and used by millions of merchants. In Japan, many brands such as DAISO, Tree of Life, Allbirds, KANADEMONO, and PAUL & JOE use Shopify.
Learn more here: https://www.shopify.com/jp
As AI agents become the primary interface for product discovery and purchasing, the importance of a common and open protocol that can handle the complexity of commerce is growing. Without such a protocol, each platform operates with different mechanisms, leading to interoperability challenges. UCP addresses this issue by enabling a consistent commerce experience across all platforms and payment processors, from product discovery and cart building to checkout and post-purchase support.
Each member of the UCP Tech Council possesses rich and diverse knowledge of global commerce and payments and is collaborating under the shared goal of "building an open ecosystem for agentic commerce."
The Tech Council plays a central role in defining the technical direction of UCP through reviewing proposals and operating open-source protocols. This ensures that UCP continues to evolve to meet the needs of businesses, platforms, developers, and consumers. Both newly participating companies and founding members are driving its technical evolution and accelerating its adoption as an industry standard in agentic commerce.
Vidhya Srinivasan, VP/GM of Google Ads & Commerce, stated:
"The Universal Commerce Protocol is rapidly building the foundation for a new era of agent-driven commerce. We are proud to see the industry rallying around this common and open standard. We believe this initiative will bring significant value to both businesses and consumers worldwide."
Vanessa Lee, VP of Product at Shopify, also commented:
"Our goal is to build a protocol where commerce can function at a practical scale. AI holds immense potential to create new shopping experiences, but realizing this requires clear standards across retailers, businesses, and applications. We are excited to continue this initiative in collaboration with many partners."
With these new participants, industry convergence towards UCP as a single open standard in agentic commerce is further advancing. This is expected to bring new value to both businesses and consumers.
**About Shopify**
Shopify provides essential internet infrastructure for commerce. It supports sales across online stores, physical stores, and all connected sales channels through an all-in-one platform that helps businesses launch, operate, and grow. Shopify is currently widely supported by entrepreneurs and major brands, operating in over 175 countries worldwide and used by millions of merchants. In Japan, many brands such as DAISO, Tree of Life, Allbirds, KANADEMONO, and PAUL & JOE use Shopify.
Learn more here: https://www.shopify.com/jp