Must-See for Cross-Border E-commerce Practitioners! Shopee Japan and Payoneer Host Joint Webinar: Southeast Asia's E-commerce True Potential: Growth Opportunities Beyond the Misconception of a 'Cheap Market'
Shopee Japan and Payoneer Japan are co-hosting a webinar for cross-border e-commerce practitioners. The event aims to showcase the true potential of the Southeast Asian e-commerce market, dispelling the myth that it is merely a 'cheap market' and highlighting growth opportunities for Japanese brands. It will cover market trends, strategies for success, and the utilization of payment and platform services.
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- 📰 Published: March 31, 2026 at 20:00
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[March 31, 2026 / Minato-ku, Tokyo] — Shopee Japan, Inc. (Headquarters: Minato-ku, Tokyo, hereinafter "Shopee Japan"), the Japanese subsidiary of Shopee, the largest e-commerce platform in Southeast Asia and Taiwan, is pleased to announce that it will jointly host an online webinar on cross-border e-commerce with Payoneer Japan K.K., a provider of a global payment platform. The webinar is titled "Must-See for Cross-Border E-commerce Practitioners! Southeast Asian E-commerce Beyond the Misconception of a 'Cheap Market'."
The e-commerce market in Southeast Asia is growing rapidly and is attracting attention as an opportunity for Japanese companies to expand their sales channels. However, due to the image of a "highly competitive market," there are many cases where the potential of Japanese brands is not fully utilized.
In this webinar, Shopee, which operates one of the largest e-commerce platforms in Southeast Asia and Taiwan, and Payoneer, a payment platform that supports cross-border transactions, will jointly explain the latest trends in the Southeast Asian e-commerce market and key points for Japanese brands to seize growth opportunities.
Key contents include:
* Latest trends and growth potential of the Southeast Asian e-commerce market
* Strategies for Japanese brands to succeed in Southeast Asia
* Key points for utilizing payment and platform services to support cross-border e-commerce
This webinar is aimed at businesses already engaged in cross-border e-commerce, company representatives considering expanding overseas sales, and brand representatives interested in the Southeast Asian market.
The Southeast Asian market is not just a low-price market, but one with significant growth opportunities for Japanese brands. We hope that this webinar will serve as an opportunity for more companies to discover new possibilities for overseas expansion.
■Event Details
Date and Time: Tuesday, April 21, 2026, 16:00 - 17:00
Format: Online (Zoom Webinar)
Participation Fee: Free
Application URL: https://sea.zoom.us/webinar/register/WN_DiGtEhDtQgKW9chg1bm3eA
■Recommended for:
* General individuals considering starting cross-border e-commerce as a main business or side hustle.
* Company representatives considering cross-border e-commerce.
* Those who want to gather information about cross-border e-commerce.
* Those who are already engaged in cross-border e-commerce on platforms like Amazon and are considering expanding their sales channels into the Southeast Asian market.
■About Shopee Japan, Inc.
Shopee is the largest e-commerce platform in Southeast Asia and Taiwan. It realizes a digital ecosystem that connects in many ways by supporting the digitalization of companies and strengthening their online presence, enabling access to digital services for many people, and revitalizing local communities.
Shopee provides a simple, secure, and attractive e-commerce platform to consumers worldwide, and millions of people enjoy the shopping experience every day. Shopee also aims to be a key contributor to the local digital economy and is dedicated to supporting businesses in achieving success in e-commerce.
Shopee is a group company (subsidiary) of Sea Limited (headquartered in Singapore, listed on the New York Stock Exchange (NYSE)), a leading global internet company for consumers. In addition to Shopee, Sea's other core businesses include its digital entertainment division, Garena, and its digital financial services division, SeaMoney, all aiming to improve the lives of consumers and businesses through technology.
■Support from Shopee Japan
Shopee Japan staff provide support in Japanese for store setup and sales improvement. Inquiries can be made via the contact form.
Shopee Japan Official Website: https://shopee.jp/
Shopee Japan Official X: https://twitter.com/ShopeeJP
Shopee Japan Official Instagram: https://www.instagram.com/shopee_jp_official/
The e-commerce market in Southeast Asia is growing rapidly and is attracting attention as an opportunity for Japanese companies to expand their sales channels. However, due to the image of a "highly competitive market," there are many cases where the potential of Japanese brands is not fully utilized.
In this webinar, Shopee, which operates one of the largest e-commerce platforms in Southeast Asia and Taiwan, and Payoneer, a payment platform that supports cross-border transactions, will jointly explain the latest trends in the Southeast Asian e-commerce market and key points for Japanese brands to seize growth opportunities.
Key contents include:
* Latest trends and growth potential of the Southeast Asian e-commerce market
* Strategies for Japanese brands to succeed in Southeast Asia
* Key points for utilizing payment and platform services to support cross-border e-commerce
This webinar is aimed at businesses already engaged in cross-border e-commerce, company representatives considering expanding overseas sales, and brand representatives interested in the Southeast Asian market.
The Southeast Asian market is not just a low-price market, but one with significant growth opportunities for Japanese brands. We hope that this webinar will serve as an opportunity for more companies to discover new possibilities for overseas expansion.
■Event Details
Date and Time: Tuesday, April 21, 2026, 16:00 - 17:00
Format: Online (Zoom Webinar)
Participation Fee: Free
Application URL: https://sea.zoom.us/webinar/register/WN_DiGtEhDtQgKW9chg1bm3eA
■Recommended for:
* General individuals considering starting cross-border e-commerce as a main business or side hustle.
* Company representatives considering cross-border e-commerce.
* Those who want to gather information about cross-border e-commerce.
* Those who are already engaged in cross-border e-commerce on platforms like Amazon and are considering expanding their sales channels into the Southeast Asian market.
■About Shopee Japan, Inc.
Shopee is the largest e-commerce platform in Southeast Asia and Taiwan. It realizes a digital ecosystem that connects in many ways by supporting the digitalization of companies and strengthening their online presence, enabling access to digital services for many people, and revitalizing local communities.
Shopee provides a simple, secure, and attractive e-commerce platform to consumers worldwide, and millions of people enjoy the shopping experience every day. Shopee also aims to be a key contributor to the local digital economy and is dedicated to supporting businesses in achieving success in e-commerce.
Shopee is a group company (subsidiary) of Sea Limited (headquartered in Singapore, listed on the New York Stock Exchange (NYSE)), a leading global internet company for consumers. In addition to Shopee, Sea's other core businesses include its digital entertainment division, Garena, and its digital financial services division, SeaMoney, all aiming to improve the lives of consumers and businesses through technology.
■Support from Shopee Japan
Shopee Japan staff provide support in Japanese for store setup and sales improvement. Inquiries can be made via the contact form.
Shopee Japan Official Website: https://shopee.jp/
Shopee Japan Official X: https://twitter.com/ShopeeJP
Shopee Japan Official Instagram: https://www.instagram.com/shopee_jp_official/