New 'Kinari' Color Launches for Popular Full-Cup Bra 'Dontokoi Bra Natury' – Loved for Its Silky Texture and Comfortable Fit

HEAVEN Japan Co., Ltd. (Headquarters: Kawachinagano City, Osaka Prefecture; CEO: Takashi Matsuda), a company dedicated to developing and selling 'appropriate lingerie®' that supports women’s minds and bodies, has launched the new 'Kinari' color for its full-cup bra 'Dontokoi Bra Natury' on its official online store starting June 10. The bra features 'TENCEL™ Modal,' a naturally derived fiber known for its soft, silky texture.

As bras are worn daily, many women face the difficult desire to have both 'strong support' and 'no tightness.' Numerous customers, including those who dislike underwire bras or those who have started to feel discomfort from tight underwear as they age, have expressed a strong need for a bra that offers 'secure support with a comfortable fit.'

Additionally, shapewear bras often feature prominent lace and decorations when designed for strong support, limiting options for those who prioritize soft touch and simple comfort.

The 'Dontokoi Bra Natury' is a daily-use bra that is gentle on both people and the planet. It combines a full-cup design that fully envelops the bust with 'TENCEL™ Modal,' a naturally derived fiber prized for its smooth, silk-like luster. The design focuses on a simple, skin-friendly comfort that makes you want to wear it every day.

The 'Dontokoi Bra Natury' offers five key features that deliver natural comfort, blending seamlessly with your body:

Thoughtful Details for All-Day Comfort

The uniquely developed '3D Wire' conforms to the body’s curves, reducing discomfort and naturally supporting the bust. Wide straps with anti-slip features lift and securely support the bust, reducing shoulder strain. The bra stays in place even during daily movements like reaching or bending, minimizing stress even during long wear.

Premium Comfort with Luxurious TENCEL™ Modal

The bra uses high-quality TENCEL™ Modal fiber, offering a smooth, silky, and refreshing feel. With excellent moisture absorption and release, it remains comfortably dry all day. It resists shrinking even after repeated washes, maintaining its beauty over time.

Full-Cup Design Gently Holds the Bust Without Cup Lifting

Cups with more panels allow for better three-dimensional shaping. The deep, four-panel construction prevents side spillage and creates a naturally rounded bust line. The full-cup design covers a wide area of the bust, eliminating concerns about cup lifting or overflow, making it suitable for women of all bust sizes—from petite to full-figured.

Unmatched Fit with 72 Sizes from D65 to M100

An extensive size range ensures every woman—from petite to curvy—can find her perfect fit. Choosing the right size is essential for a bra to properly support the bust. With the belief that every body deserves a perfectly fitting bra, all sizes—including larger sizes that use more fabric—are offered at the same price.

The New Color: A Soft, Skin-Friendly 'Kinari'

The newly introduced 'Kinari' color evokes the gentle, natural tone of undyed fabric. This soft, neutral shade embodies Natury’s concept of 'gentle harmony with bare skin' and serves as a seamlessly blending basic color. Alongside the existing Natural Brown, it creates a two-tone lineup ideal for daily wear.

The simple design without lace ensures durability and long-lasting beauty, even after repeated washing.

If you’re unsure about fit or sizing, professional advisors are available for consultation. https://shop.heaven-jp.co.jp/pages/counseling Free exchanges and returns are available even after purchase, ensuring peace of mind for online shoppers.

HEAVEN Japan’s lingerie, which fulfills every desire for 'comfortable wear,' 'bust-shaping function,' and 'three-dimensional look under clothing,' is infused with the expertise of patternmakers with over 45 years of experience. The company repeatedly prototypes and tests products with staff to deliver only items that meet the highest standards.

Moving forward, we aim to continue supporting the hearts and bodies of every woman through 'appropriate lingerie®' tailored to their lifestyles.

Product Information Product Name: Dontokoi Bra Natury Price: 7,480 JPY (tax included) Sizes: Cup D, Underband 65–80 cm Cup E–M, Underband 65–100 cm Colors: Kinari, Natural Brown Product Page: https://shop.heaven-jp.co.jp/products/3210-kina

Matching High-Rise Panties (Sold Separately) Price: 2,200 JPY (tax included) Sizes: M, L, LL, 3L Colors: Kinari, Natural Brown Product Page: https://shop.heaven-jp.co.jp/products/5142-kina

Matching Tank Top

Price: 2,750 JPY (tax included)

Sizes: M, L, LL, 3L

Colors: Kinari, Natural Brown

Product Page: https://shop.heaven-jp.co.jp/products/1015-kina

HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/

HEAVEN Japan Co., Ltd. (Corporate Site) https://heaven-jp.co.jp/