ONE LOCAL Launches, Aiming for New Town Development Integrating Real Estate and Tourism, Transcending Urban-Rural Boundaries

SHONAI ESTATE Co., Ltd. (Headquarters: Musashino City, Tokyo; Representative Directors: Daisuke Yamanaka, Kohei Sakurai) will change its company name to "ONE LOCAL Co., Ltd." Concurrently, it will strengthen its group management structure with its group company, LOCAL RESORTS Co., Ltd., and establish a unified business foundation that integrates the regional resource curation capabilities cultivated through hotel operations such as "SUIDEN TERRASSE" and "JIJIJIN Matsuyama," with real estate development and brokerage execution capabilities.

Through this integration, we will implement a unique "value creation cycle." Profits obtained from circulating real estate in urban areas will be used as capital to self-invest in rural real estate with potential value. Through our unique curation, we will update local cultural resources into "destinations," maximizing real estate value. By establishing a system to complete this cycle in-house, we will lead sustainable town development.

▶︎ONE LOCAL Corporate Website

https://onelocal.inc

"Two Types of Real Estate" Envisioned by ONE LOCAL

By viewing real estate from two perspectives, "circulating" and "creative," and traversing these domains, we dynamically circulate capital and value.

Circulating Real Estate Real estate primarily in urban areas, where the market is mature and highly liquid. Transaction sizes are large, and a well-established buying and selling market ensures stable cash generation.

Creative Real Estate Areas with high potential value but difficult to attract investment. These are properties capable of forming new markets, drawing from regional resources such as nature and culture.

By connecting these two domains in-house, we dynamically circulate capital and value. The implementation of this mechanism is ONE LOCAL's value proposition, which will redefine the conventional wisdom of the existing real estate business.

ONE LOCAL's Uniqueness

Many real estate businesses reinvest urban profits back into urban areas, while rural businesses struggle with independent fundraising. In contrast, ONE LOCAL has business foundations in both urban and rural areas, directly investing its own capital into rural areas using profits earned in urban areas. We do not solely rely on financial institution loans; we can invest in rural areas with self-generated funds. This "self-sustaining capital circulation" is our unique model, integrating on-site hotel operation capabilities with real estate development expertise.

ONE LOCAL Group Development Achievements

We focus on latent regional resources in rural areas and transform them into profitable businesses through our unique curation and operational capabilities.

▶︎New Hotel Brand SUIDEN TERRASSE

▶︎Revitalization Project Example "JIJIJIN Matsuyama"

ONE LOCAL Company Mission "Empowering town developers with the ability to curate and profit from regions."

We believe that rural areas hold three great hopes: agriculture, tourism, and businesses. The SHONAI Group stands on the same ground as those involved in these challenges, sharing the same issues and hopes, and together, we will foster and implement the power to compete globally. To remain a beacon of hope for rural areas.

Representative Comments

Daisuke Yamanaka, Representative Director & CEO, ONE LOCAL Co., Ltd.

Rural areas lack town development. And town development is real estate. We believe that in Japan, there isn't a distinction between "urban and rural" real estate, but rather a distinction between "circulating or creative" real estate. While creative real estate, which develops new markets from rural areas like our SUIDEN TERRASSE, is worth challenging, it is also very important to earn profits from circulating real estate that targets the market of population concentration in urban areas. By handling both circulating and creative real estate, we at ONE LOCAL will realize more interesting town development in rural Japan.

Kohei Sakurai, Representative Director & COO, ONE LOCAL Co., Ltd. Over 17 years of involvement in real estate development, land acquisition, and new business launches in urban centers, I gained a conviction: urban real estate businesses have solid profitability. On the other hand, rural areas have countless assets with dormant value, lacking financing and buyers. However, there is no player connecting these two. ONE LOCAL will directly invest its own capital into rural real estate, using profits earned in urban centers as its source. We will acquire rural properties ourselves and create value together with local businesses. Implementing this "self-sustaining capital circulation" as a mechanism is my role.