In 2001, the company launched "Umai-mon.com," a direct-from-farm gourmet e-commerce site targeting middle-aged and older adults, with the mission of energizing the Japanese people and building an online sales system to support producers who were not familiar with the internet or personal computers. In 2004, it opened "Tsukiji-ichiba.com" (formerly Toyosu-ichiba.com, now), a market-direct e-commerce site that partners with the Tokyo Central Wholesale Market (Tsukiji Fruit and Vegetable Market) to deliver specialty fruits and vegetables nationwide.

FACT BOX

  • Source: PR TIMES
  • Category: New Product