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New Product/キャンペーン

SHOHEI x EDWIN "Zen is Punk" Project Launches Persimmon-dyed Selvedge Denim Pop-up at MIYASHITA PARK

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 12, 2026 7:00 PM ・ Updated Jun 14, 2026 4:24 PM ・ 2 min read ・ Source: PR TIMES

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奧地利日本融合品牌 SHOHEI 聯手 EDWIN 推出「Zen is Punk」企劃，採用京都柿澀染與刺子繡工藝，5月11日起於澀谷 MIYASHITA PARK 舉辦快閃店。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000009.000084654.html Distributor: PR TIMES
Published: May 12, 2026

Slow fashion brand SHOHEI partners with EDWIN for the "Zen is Punk" project, featuring a pop-up store at RAYARD MIYASHITA PARK from May 11 to 27, 2026. The collection centers on EDWIN selvedge denim dyed with Kyoto persimmon tannin and finished with handcrafted Sashiko stitching. Alongside the denim pieces, SHOHEI's signature organic cotton shirts dyed with green tea and origami-inspired dresses will be showcased. Customers spending over 50,000 yen will receive a collaborative craft IPA brewed with Teenage Brewing.

FACT BOX

Source: PR TIMES
Category: New Product/キャンペーン
Organizations: Teenage Brewing
Products / services: ZEN DENIM JACKET / DENIM TWIST TOP

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 12, 2026 7:00 PM — Distributor PR TIMES
Collected　May 12, 2026 10:31 AM
AI structured & analyzed　May 16, 2026 2:08 AM
Desk-reviewed & published　May 12, 2026 7:00 PM

FAQ

What brand collaborated with EDWIN on the 'Zen is Punk' project launched at MIYASHITA PARK?

SHOHEI collaborated with EDWIN on the 'Zen is Punk' project launched at MIYASHITA PARK.

Which specific type of denim is featured in the SHOHEI x EDWIN pop-up at MIYASHITA PARK?

Persimmon-dyed selvedge denim is featured in the SHOHEI x EDWIN pop-up at MIYASHITA PARK.

Where did the SHOHEI x EDWIN 'Zen is Punk' pop-up event take place in Tokyo?

The SHOHEI x EDWIN 'Zen is Punk' pop-up event took place at MIYASHITA PARK in Tokyo.

What is the name of the collaboration project between SHOHEI and EDWIN launched in 2024?

The name of the collaboration project between SHOHEI and EDWIN launched in 2024 is 'Zen is Punk'.

What natural dye is used in the selvedge denim from the SHOHEI x EDWIN 'Zen is Punk' project?

Persimmon dye is used in the selvedge denim from the SHOHEI x EDWIN 'Zen is Punk' project.

Cite this article — HOW TO CITE

Washin AI News Desk“SHOHEI x EDWIN "Zen is Punk" Project Launches Persimmon-dyed Selvedge Denim Pop-up at MIYASHITA PARK”AI News by Washin Village（和心村）, May 12, 2026. https://aeo.washinmura.jp/ai/shohei/en/news/2026-05-12-shohei-x-edwin-announcing-zen-is-punk-se

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