Your idea of "back pain treatment" might be outdated!? Keita Matsuda, a physical therapist and "pain improvement" specialist, has released his first book, "Doctors Can't Cure Back Pain: 1 in 2 People's Back Pain is Caused by Muscles and Joints! A Physical Therapist's Miraculous Treatment," published by Shogakukan on April 1st.

The author, with over 230,000 YouTube subscribers, is a hot topic, having revealed a new common sense for fundamentally improving chronic back pain through unique "exercise therapy" and "cognitive behavioral therapy" without relying on surgery or medication. His activities in the medical and welfare fields were also recognized with the "Higashikuni-no-miya Culture Award" (2025). This book has attracted attention even before its release, achieving #1 in two Amazon bestseller categories*.

*...Amazon Bestseller Category "Stiffness/Pain" #1 from February 16-19, 2026, "Home Therapy/Medicine" #1 from February 16-17, 2026.

Book Overview *********************************** Doctors Can't Cure Back Pain 1 in 2 People's Back Pain is Caused by Muscles and Joints! A Physical Therapist's Miraculous Treatment

Author: Keita Matsuda *********************************** Price: 1,760 yen (tax included) Release Date: April 1, 2026 Format: B6 size, 208 pages Publisher: Shogakukan Inc. ISBN: 978-4-09-311607-7 https://www.shogakukan.co.jp/books/09311607

"Have you decided to have surgery?" -- Told by a doctor, but the pain doesn't change even after deciding. This is the "norm" of current back pain treatment.

Many people suffering from chronic back pain due to herniated discs, numbness, spinal canal stenosis, etc., receive a diagnosis of "no bone abnormalities" at the hospital.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Amazon