Koshihikari Mochida Launches Apparel Brand "Moturé"

Koshihikari Mochida, a talent, will serve as the creative director for the apparel brand "Moturé," whose official online store is set to open on May 17th. A launch event will also be held on the same day.

Shochiku Geino Co., Ltd. (Headquarters: Osaka, Osaka; Representative Director and President: Masahiro Yamanaka) and SUPER MARKIT Inc. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; Representative Director: Shinya Akiyama), whose mission is "Changing the world with humor," will launch the "Moturé" official online store on Sunday, May 17, 2026, as a joint project.

Furthermore, to commemorate the brand's launch, its first event, "Mochi Fes vol.1," will be held on the same day at HOW’z Tokyu Plaza Harajuku "Harajuku Kadokado."

The brand's concept is "More True = Be more like yourself." It was born from Mochida's desire to "deliver moments where one can feel comfortable and true to oneself." Moturé proposes new fashion values that are not bound by body type or preconceived notions, featuring designs that enhance the individuality of each wearer. With the concept of "More True = Be more like yourself," the brand offers a rich size lineup from M to 5L, proposing "adult girly" and trendy items.

≪Koshihikari Mochida's Comment≫ Moturé was born from the desire to "deliver moments where one can feel comfortable and true to oneself" through clothing. Fashion is a presence that expands confidence and possibilities, accompanying us through life. Therefore, we want to be a brand that supports a lifestyle and fashion that "fits oneself," not to conform to others. We will eliminate anxieties like "there's no size for me" or "is it okay for me to wear this?" and deliver an item that makes you think, "this me is also good."

Details about the brand and product lineup are scheduled to be released at 2:00 PM on Sunday, May 17, 2026. In addition, to commemorate the brand's launch, the "Mochi Fes vol.1" event will be held.

【Event Outline】 Event Name: Mochi Fes vol.1 Date & Time: Sunday, May 17, 2026, Doors open 13:00 / Show starts 13:30 Venue: HOW'z Tokyu Plaza Harajuku "Harajuku Kadokado" 3rd floor (Harajuku Square, 6-31-21 Jingumae, Shibuya-ku, Tokyo) Performers: Koshihikari Mochida / Guest: Idol Torigoe Tickets: 4,000 yen (includes 1 drink, sweets, and event-exclusive sticker) Apply for tickets here: https://docs.google.com/forms/d/e/1FAIpQLScl6S4U63XGNWX2Qb8DxLZ6LXusbP0TCv6dH5AtOmQBcRm4_Q/viewform Ticket applications are accepted via Google Form from the button above.

【Koshihikari Mochida Profile】 Born April 18, 1994, from Miyagi Prefecture. A talent active mainly in variety shows and talk shows, known for her charming character and approachable presence. On her YouTube channel "Koshihikari Mochida Channel," she shares videos focusing on makeup and fashion, and her life-sized, positive lifestyle and attitude of cherishing her individuality have garnered wide support. Her messages about enjoying fashion without being constrained by body type or existing values resonate with many, expanding her support primarily among women of her generation. Her style proposals, reflecting her sensibilities and genuine voice, are also highly regarded, and she is now taking on a new challenge as the creative director of an apparel brand. Please pay attention to the world of fashion that Koshihikari Mochida is newly challenging.

【Official SNS Accounts】 ・Instagram: Koshihikari Mochida https://www.instagram.com/koshihikarimochida0000/ ・X: Koshihikari Mochida https://x.com/mochidakoshihi ・YouTube: "Koshihikari Mochida Channel" https://www.youtube.com/@koshihikariChannel ・Instagram: Moturé https://www.instagram.com/moture_official/

【SUPER MARKIT Inc.】 SUPER MARKIT Inc. is a company whose mission is "Changing the world with humor," maximizing the value of "attractive people, things, and events" and creating new possibilities with humor. Official Website: https://supermarkit.jp/