SHIRORU Co., Ltd. (Head Office: Chuo-ku, Tokyo) will launch the "Spot Puff," usable with various foundation and concealer shapes, on September 22, 2026.

Story of the Spot Puff's Birth

Within the SHIRORU base makeup series, the popular Bright Concealer Palette has received feedback from many customers who love it, such as "I want a tool that's easier to apply to finer areas" and "A dedicated puff would be convenient."

Therefore, we developed the "Spot Puff" by utilizing the puff material adopted for the popular cushion foundation within the brand and pursuing compatibility with concealers.

The soft, integrally molded polyurethane material reaches even the fine details of unevenness, achieving both a fingertip-like fit and the even finish unique to a puff.

It is easy to use on delicate areas like the eyes and sides of the nose, and is a versatile item that works not only with concealer but also multi-functionally during makeup.

About the Bright Concealer Palette

It's as if nothing is applied, yet it eliminates concerns such as spots, dullness, dark circles, acne scars, pores, and fine lines.

This is a popular palette concealer formulated with a focus on skin compatibility and a light finish.

Point 1: Adheres precisely to the targeted area

Because it's finger-sized, you can pinpoint approach areas like dark circles, the sides of the nose, and corners of the mouth. Furthermore, the design covers the entire nail, providing a stable user experience. Using the puff material from the popular cushion foundation ensures an even, natural, and beautiful finish.

Point 2: Usable with concealers and foundations

A multi-puff that can be used with various types of items, including liquid, cushion, and stick formulations.

Point 3: Convenient for carrying and storage

Comes with a dedicated case for smart portability. It protects the puff from dust and dirt, keeping it clean at all times.

\Recommended for these areas/

☑︎ Dark circles/under eyes

☑︎ Covering redness on the sides of the nose

☑︎ Covering corners of the mouth/dullness

☑︎ Covering acne scars/spots

☑︎ For highlighting

☑︎ For touch-ups of midday sebum shine

About SHIRORU

BRAND CONCEPT

"The admired transparency for your skin."

A world of snow, a silver landscape that captures and holds the gaze.

Delicately clear, sparkling transparency.

SHIRORU's ideal is a dewy, fresh skin, like the beautiful winter scenery that is admired across seasons.

Skincare starting with cleansing, and base makeup that creates a beautiful bare-skin look, even more so than bare skin.

SHIRORU

Experience snow-like transparency descending upon your skin.

SHIRORU aims for skin with "snow-like transparency."

"Snow-like transparency" means dewy and transparent skin. As the brand name SHIRORU suggests, we want to present skin and days that are envied, with white transparency, free from pores, dullness, and spots.

Launch Information

Product Name: Spot Puff

Price: 500 yen (550 yen including tax)

Release Date: September 22, 2026 (Tuesday)

Sales Channels: SHIRORU Official Online Shop, select variety stores

FACT BOX

  • Source: PR TIMES
  • Category: 新商品