LDK Magazine Hosts "LDK Chat Session" with Readers! Approximately 60 Readers Participate and Experience Lab Tours and Tests

Greetings from Editor-in-Chief Takahashi

LDK, a women's magazine that conducts product tests, published by Shinyusha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo), held a two-part reader discussion event titled "LDK Chat Session with Readers" in the morning and afternoon. A total of 60 readers, selected through prior application and lottery, gathered at the venue.

"LDK Chat Session" Program on the Day

Opening & Greetings from the Editor-in-Chief ■ Self-introductions for each group ■ Discussion session for each group ■ Bread tasting test ■ Lab tour

Following the Editor-in-Chief's greetings, discussion sessions were held, dividing participants into five groups, A to E. Editorial staff also sat at each group's table, creating a lively atmosphere where honest opinions were exchanged about daily housework, favorite shopping destinations, and products readers wanted LDK to test.

Stories only heard here, such as behind-the-scenes of magazine creation! Great excitement over discussions about disliked housework and saving money.

Testing together for the next project

Collection of bread available at supermarkets and convenience stores

Participants experienced a part of LDK's daily verification process. Everyone struggled to articulate the differences. The test results are scheduled to be published in the LDK August issue, on sale June 26.

Surprised by the differences when comparing! After the test, participants exchanged opinions.

Lab tour to learn about the behind-the-scenes of testing

Groups toured the lab

At the end of the session, there was also a tour of the in-house verification lab and house lab. With floors actively undergoing verification, it was an opportunity to gain a deeper understanding of LDK's unique "serious verification."

Photo session with photo props

Participating readers have been continuously posting their impressions with "#LDKとおしゃべり" (LDK Chat), so please check it out on various social media platforms.

【Small gifts of highly-rated products for all participants】

Each with a handwritten message!

Small gift lineup

- Nittoh Tea Caffeine-less Original Blend - Hampstead Tea Darjeeling - Tajimaya Coffee Shop Kilimanjaro AA Drip Bag Coffee - Key Coffee Drip On Toraja Blend - Kuriyama Beika N Tanita Shokudo Supervised Almond Senbei

*In no particular order

Reader events are planned for the future! Details will be announced on official social media and other channels as soon as they are decided.

"LDK" - The Women's Magazine That Tests Products

No advertisements or tie-ups whatsoever! The editorial department and experts thoroughly verify all products from a "user's perspective." It is a magazine that delivers "honest evaluations" solely for its readers.

【Media Overview】 Media Name: LDK Release Date: 28th of every month Publisher: Shinyusha Co., Ltd.

(1-12 Kanda Jimbocho, Chiyoda-ku, Tokyo) Shinyusha Official Website:

https://www.shinyusha.co.jp/

*Unauthorized reproduction or duplication of articles, images, etc., published in this release is prohibited. For inquiries, please contact the Marketing Department below.

【Contact for this matter】

Shinyusha Co., Ltd. Marketing Department

Phone: 03-3518-6625

Mail: marketing_info@shinyusha.co.jp