Global Creative Director Rei Inamoto's Latest Book 'Brand Shift' Commemorative Lecture Held at Shinto Tsushin Tokyo HQ
On May 18, 2026, Shinto Tsushin hosted a commemorative lecture for Rei Inamoto's book 'Brand Shift' at its Tokyo headquarters, focusing on the importance of trust-based differentiation for Japanese companies.
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- 📰 Published: May 27, 2026 at 15:00
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On Monday, May 18, 2026, Shinto Tsushin Co., Ltd. held a special commemorative lecture at its Tokyo headquarters for the latest book by Rei Inamoto, founding partner and creative director of I&CO, titled 'Brand Shift: Growth Strategies for an Era Chosen by Trust.' The lecture emphasized that in an era saturated with information and products, companies must shift toward becoming 'strong, trusted brands.' The second part featured a talk session between Inamoto and Shinto Tsushin President Tetsuya Tani, discussing how to deliver the value of Japanese companies to the world. The event concluded with a networking session where participants and speakers exchanged ideas. Shinto Tsushin continues to support the global expansion of Japanese companies through its partnership with I&CO.
FAQ
What is the key for Japanese companies to succeed globally?
Rei Inamoto emphasizes the importance of 'differentiation through trust'.