Over 70% of All Employees Reach Intermediate AI Level Within Six Months of AI Driven Declaration ~Shinto Tsushin's 55th Anniversary Pre-Project First Installment 'Reverse AI Strategy for Leaders' to be Released March 30th~

Shinto Tsushin Co., Ltd. (Headquarters: Chuo-ku, Tokyo / Nagoya, Aichi; President and CEO: Tetsuya Tani; Chairman of Kyodo Public Relations) will release the book "Reverse AI Strategy for Leaders - Nurturing People, Changing Organizational Culture, Creating Business" on March 30th, published by Senden Kaigi. This book systematizes the results and practical know-how of the "AI Driven Declaration" promoted by the company.

This book is the first installment of Shinto Tsushin's commemorative publication project, celebrating its 55th anniversary in 2027.

■Results of "AI Driven Declaration" in Six Months

Shinto Tsushin announced its "AI Driven Declaration" on September 1, 2025, making it the first advertising company to do so, with President Tetsuya Tani personally presenting the initiative to implement generative AI as the organization's "OS" company-wide.

Within just six months of the declaration, the following results have been achieved:

・Visualization of all employees' AI utilization levels based on a proprietary 1-10 scale.

・The ratio of employees at Level 4 (Intermediate AI user: able to utilize general AI in their work) or higher reached 60%.

・The ratio of employees at Level 6 (Upper-Intermediate AI user: able to design work automation independently) or higher reached 6%.

・The President personally designed the curriculum and served as an instructor for company-wide training.

・Kyodo Public Relations officially adopted the AI agent "Iris" as its Chairman's secretary. Iris was designed and developed under the leadership of Tani himself.

■Book Overview and Features

This book is a practical guide to AI management transformation for companies that cannot simply imitate the methods of large corporations. It presents a roadmap that mid-sized company executives can use starting tomorrow, including the author's own failures and trial-and-error experiences.

◇Three-Layer Structure of this Book

First Layer "Human Resource Development": Visualization of all employees' AI levels, design of a 10-level certification system, and the full scope of the training program led by the President.

Second Layer "Work Improvement": Implementation of AI in daily operations, and the development stories and operational status of in-house developed AI tools such as "Voice Sketch" and "100 Creative."

Third Layer "Business Creation": Behind-the-scenes of the AI agent Iris development, and the conceptualization and execution process of new businesses originating from AI.

◇Differences from Other AI Books

The author, Tani, is not a theorist or consultant, but an active executive leading an advertising group of 300 employees. As the chairman of a publicly traded company, his record of explaining accountability to shareholders and the board of directors, while personally developing AI agents, conducting company-wide training, and transforming organizational culture, is unparalleled in domestic AI-related books.

This is a "down-to-earth practical book" for the executives of small and medium-sized enterprises, and the heads of management planning and DX promotion departments who are facing challenges in DX promotion and AI adoption.

■Message from the Author (Tetsuya Tani, President and CEO)

"I am convinced that AI is not just a convenient tool, but an OS that transforms the very nature of a company. In my 30s, I mapped the top 100 domestic advertising companies on my own and devised a reverse strategy to identify specialized areas where our company could win. Now, facing the greatest change in history with AI, I am challenging myself again.

FAQ

When will Shinto Tsushin Co., Ltd. release its new book titled 'Reverse AI Strategy for Leaders - Nurturing People, Changing Organizational Culture, Creating Business'?

The book is scheduled for release on March 30, 2026, and will be published by Senden Kaigi.

What was the AI Driven Declaration announced by President Tetsuya Tani on September 1, 2025, and what unique role did it assign to generative AI within Shinto Tsushin?

President Tetsuya Tani announced the AI Driven Declaration on September 1, 2025, positioning generative AI as the company’s operating system (OS) for all organizational processes.

Within six months after the AI Driven Declaration, what proportion of Shinto Tsushin employees reached at least Level 4 intermediate AI usage and what proportion achieved at least Level 6 upper‑intermediate AI usage?

Six months after the declaration, 60 percent of Shinto Tsushin employees attained Level 4 or higher, while 6 percent reached Level 6 or higher on the internal AI proficiency scale.

Which AI agent was officially adopted by Kyodo Public Relations as the Chairman’s secretary, and under whose leadership was this agent designed and developed?

Kyodo Public Relations adopted the AI agent named Iris as the Chairman’s secretary, and the agent was designed and developed under the direct leadership of President Tetsuya Tani.

According to the overview, what specific audience and organizational challenges does the book 'Reverse AI Strategy for Leaders' aim to address for mid‑sized companies?

The book targets mid‑sized company executives and provides a practical roadmap to nurture people, change organizational culture, and create business value through AI management transformation.

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