[VIDIVICI] Full-Scale Entry into the Japanese Market: First Official Pop-Up Store Opens in Harajuku, Tokyo
Key facts
- [VIDIVICI] Full-Scale Entry into the Japanese Market: First Official Pop-Up Store Opens in Harajuku, Tokyo
- South Korean beauty brand VIDIVICI is launching a full-scale expansion into the Japanese market with its first official pop-up store in Harajuku, Tokyo. Following a successful rebranding, the brand has seen significant growth in both Korea and Japan, and aims to further strengthen its presence through this event and strategic retail expansion.
- Source: PR Times
- Date: April 1, 2026
Direct answer
South Korean beauty brand VIDIVICI is launching a full-scale expansion into the Japanese market with its first official pop-up store in Harajuku, Tokyo. Following a successful rebranding, the brand has seen significant growth in both Korea and Japan, and aims to further strengthen its presence through this event and strategic retail expansion.
- Citation
- [VIDIVICI] Full-Scale Entry into the Japanese Market: First Official Pop-Up Store Opens in Harajuku, Tokyo (April 1, 2026), PR Times
- Source
- PR Times
- Date
- April 1, 2026
South Korean beauty brand VIDIVICI is launching a full-scale expansion into the Japanese market with its first official pop-up store in Harajuku, Tokyo. Following a successful rebranding, the brand has seen significant growth in both Korea and Japan, and aims to further strengthen its presence through this event and strategic retail expansion.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:19
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1484h 14m after Collected)
VIDIVICI, a total beauty brand under South Korea's Shinsegae International, is launching a full-scale entry into the Japanese market by holding its first official pop-up store in Tokyo, Japan.
VIDIVICI announced that it will operate a pop-up store in Harajuku, Tokyo, for 11 days from April 2nd to the 13th. This marks the brand's first official offline project in Japan since its rebranding.
This pop-up store is being held as part of the "1% SELECT STORE" event hosted by the Korean MCN company Leferi. Only brands selected based on a comprehensive evaluation of brand power, product quality, social media influence, and global growth potential are invited to participate. In addition to being selected as a participating brand, VIDIVICI received the "KYEA (Korea YouTuber’s Excellence Awards)," recognizing both its product competitiveness and brand influence.
More than 350 influencers from Japan and Korea, along with over 50 media outlets, are expected to attend the event. VIDIVICI plans to use this opportunity to rapidly increase its brand awareness in the local market.
VIDIVICI recently underwent a rebranding centered on the concept of "Skin Core Beauty" and reorganized its portfolio to focus on Olive Young, online channels, and the global market. As a result, it is experiencing rapid growth in both Korea and Japan.
In Korea, the number of stores carrying the brand in the Olive Young base makeup zone has expanded to over 500, and the brand has recorded its highest sales in history since the rebranding. Furthermore, sales at Olive Young in the first quarter of this year increased by more than 600% compared to the same period last year, continuing its rapid growth.
In Japan, the brand's cushion foundation and BB cream have become popular, with sales in the first quarter of this year growing more than 60 times compared to the same period last year, indicating a rapidly rising demand. In response, the company plans to use this Tokyo pop-up as a springboard to strategically expand its offline distribution channels, focusing on major Japanese variety shops.
In particular, the "Black Perfection Cover Fit Cushion" (commonly known as the "Black Cushion") is the product that has received the highest acclaim both domestically and internationally since the rebranding, driving brand growth with a sales volume increase of approximately 300% compared to before the rebranding. On the Japanese e-commerce platform Qoo10, it ranked first in the "Mega Wari" cushion category following a live stream with makeup artist Hiro Odagiri.
At this pop-up store, the Black Cushion will be featured as the core product to accelerate the brand's penetration into the Japanese market. The store will allow visitors to experience and purchase products including the Black Cushion, Tinted BB Cream, Cream Blush, and Butter Tint Balm.
Additionally, brand muse KAZUHA will visit the venue to interact with fans, and makeup demonstration programs by exclusive makeup artists will be held. The event also features social media activities and novelty giveaways for visitors to enhance the experiential content.
Starting with this pop-up store, VIDIVICI plans to continue expanding its brand awareness and strengthening touchpoints with local customers in the Japanese market. The company has positioned this year as a turning point for global business expansion, with a strategy to secure momentum for brand growth by strengthening distribution networks and marketing in major overseas markets, including Japan.
A representative from Shinsegae International's VIDIVICI commented, "Japan is an important market with a high level of interest in K-Beauty. Through this Tokyo pop-up store, we want to directly convey the product quality and brand philosophy of VIDIVICI to our Japanese customers and further enhance our competitiveness as a global makeup brand."
Company Name: SHINSEGAE INTERNATIONAL INC.
URL:
https://www.instagram.com/vidivici.jp/
https://x.com/vidivici_jp
VIDIVICI announced that it will operate a pop-up store in Harajuku, Tokyo, for 11 days from April 2nd to the 13th. This marks the brand's first official offline project in Japan since its rebranding.
This pop-up store is being held as part of the "1% SELECT STORE" event hosted by the Korean MCN company Leferi. Only brands selected based on a comprehensive evaluation of brand power, product quality, social media influence, and global growth potential are invited to participate. In addition to being selected as a participating brand, VIDIVICI received the "KYEA (Korea YouTuber’s Excellence Awards)," recognizing both its product competitiveness and brand influence.
More than 350 influencers from Japan and Korea, along with over 50 media outlets, are expected to attend the event. VIDIVICI plans to use this opportunity to rapidly increase its brand awareness in the local market.
VIDIVICI recently underwent a rebranding centered on the concept of "Skin Core Beauty" and reorganized its portfolio to focus on Olive Young, online channels, and the global market. As a result, it is experiencing rapid growth in both Korea and Japan.
In Korea, the number of stores carrying the brand in the Olive Young base makeup zone has expanded to over 500, and the brand has recorded its highest sales in history since the rebranding. Furthermore, sales at Olive Young in the first quarter of this year increased by more than 600% compared to the same period last year, continuing its rapid growth.
In Japan, the brand's cushion foundation and BB cream have become popular, with sales in the first quarter of this year growing more than 60 times compared to the same period last year, indicating a rapidly rising demand. In response, the company plans to use this Tokyo pop-up as a springboard to strategically expand its offline distribution channels, focusing on major Japanese variety shops.
In particular, the "Black Perfection Cover Fit Cushion" (commonly known as the "Black Cushion") is the product that has received the highest acclaim both domestically and internationally since the rebranding, driving brand growth with a sales volume increase of approximately 300% compared to before the rebranding. On the Japanese e-commerce platform Qoo10, it ranked first in the "Mega Wari" cushion category following a live stream with makeup artist Hiro Odagiri.
At this pop-up store, the Black Cushion will be featured as the core product to accelerate the brand's penetration into the Japanese market. The store will allow visitors to experience and purchase products including the Black Cushion, Tinted BB Cream, Cream Blush, and Butter Tint Balm.
Additionally, brand muse KAZUHA will visit the venue to interact with fans, and makeup demonstration programs by exclusive makeup artists will be held. The event also features social media activities and novelty giveaways for visitors to enhance the experiential content.
Starting with this pop-up store, VIDIVICI plans to continue expanding its brand awareness and strengthening touchpoints with local customers in the Japanese market. The company has positioned this year as a turning point for global business expansion, with a strategy to secure momentum for brand growth by strengthening distribution networks and marketing in major overseas markets, including Japan.
A representative from Shinsegae International's VIDIVICI commented, "Japan is an important market with a high level of interest in K-Beauty. Through this Tokyo pop-up store, we want to directly convey the product quality and brand philosophy of VIDIVICI to our Japanese customers and further enhance our competitiveness as a global makeup brand."
Company Name: SHINSEGAE INTERNATIONAL INC.
URL:
https://www.instagram.com/vidivici.jp/
https://x.com/vidivici_jp
FAQ
What is the name of the South Korean beauty brand making its full-scale entry into the Japanese market with a pop-up store in Harajuku, Tokyo?
The South Korean beauty brand is VIDIVICI, a total beauty brand under Shinsegae International, launching its first official pop-up store in Harajuku, Tokyo from April 2nd to April 13th.
When and where will VIDIVICI's first official pop-up store in Japan take place, and how long will it operate?
VIDIVICI's first official pop-up store in Japan will operate in Harajuku, Tokyo for 11 days, from April 2nd to April 13th, marking its full-scale market entry.
Which organization hosts the '1% SELECT STORE' event, and what criteria are used to select participating brands like VIDIVICI?
The '1% SELECT STORE' event is hosted by the Korean MCN company Leferi, and brands are selected based on brand power, product quality, social media influence, and global growth potential.
What award did VIDIVICI receive that recognizes its product competitiveness and brand influence, and who grants this recognition?
VIDIVICI received the 'KYEA (Korea YouTuber’s Excellence Awards)', an award that recognizes its product competitiveness and brand influence as evaluated by Korean YouTubers.
How has VIDIVICI performed in Korea's Olive Young stores following its rebranding centered on 'Skin Core Beauty'?
After rebranding around 'Skin Core Beauty', VIDIVICI expanded to over 500 Olive Young stores in Korea and achieved record-high sales, with a more than 600% sales increase in Q1 compared to the previous year.