Shin-Nichi Corporation (Headquarters: Osaka, Representative Director: Liu Zekai) has established and commenced full operation of a new, state-of-the-art toothbrush manufacturing factory in Higashiosaka City, Osaka Prefecture, with a total area of 2,700 square meters, making it one of the largest in Japan.
Amid a historical depreciation of the yen, demand for "Made in Japan" products is rapidly increasing both domestically and internationally. However, a shortage of domestic manufacturing resources has made it difficult for retailers and manufacturers to produce their original private label (PB) brands domestically. Leveraging overwhelming production capacity and cost competitiveness comparable to overseas products, Shin-Nichi Corporation will now offer OEM/ODM manufacturing for high-quality oral care products.
Background: Why a large-scale "domestic factory" now? Currently, private label (PB) development is active among retailers (drugstores, discount stores, etc.). However, the reality is that toothbrush manufacturing facilities in Japan are aging, and new capital investment has stagnated. As a result, many companies have faced a severe capacity shortage, finding it difficult to find factories willing to produce "Made in Japan" products, forcing them to rely on overseas manufacturing, primarily in China.
To resolve this industry bottleneck, Shin-Nichi Corporation has established a new, state-of-the-art factory in Higashiosaka, a scale unprecedented in the past 20-30 years.
Four overwhelming strengths of this factory
1. [Production System] Annual production capacity of 40 million units with fully automated equipment * We have established an integrated, full-line manufacturing system that can complete all processes from planning and design to manufacturing and final inspection within our own factory. This ensures both speedy delivery and strict quality control. * On a vast site of 2,700 square meters across three floors, we have introduced one of the largest numbers of the latest high-speed tufting machines in Japan, approximately two to several times more than typical domestic factories. * We operate two rare tufting machines, which are very few in Japanese factories, allowing us to manufacture toothbrushes with special specifications. * We have maximized unmanned and automated processes that traditionally required human hands, achieving 1.5 times the production efficiency compared to conventional Japanese machinery. * Furthermore, in July of this year, we plan to introduce a new, state-of-the-art manufacturing line for "rubber floss" (interdental brushes). Under the same strict quality standards as toothbrushes, we will respond to comprehensive oral care product OEM/ODM demand in a one-stop manner.
2. [Balancing Cost and Quality] Achieving both low cost and strict quality control * Through thorough labor cost reduction via advanced automation, we have made it possible to offer "Made in Japan" products at a low cost comparable to overseas production, such as in China. * Beyond just being inexpensive, we have welcomed a factory manager from Japan's cosmetics industry and implemented strict quality control standards (standardization and thorough adherence to criteria) equivalent to cosmetic manufacturing.
3. [System to Support Global Expansion] Tariff advantages and various international certifications * In addition to the benefits of the depreciating yen, when exporting to overseas markets such as the United States, "Made in Japan" products tend to have tariff advantages compared to products manufactured in other countries. For companies aiming for global expansion, including entry into North America, manufacturing at this factory creates a strong cost advantage with reduced risks. * By May of this year, we plan to complete the acquisition of all certifications: US FDA certification, ISO9001, and WCA audit, which is essential for transactions with major global brands. We guarantee world-class compliance and quality, supporting smooth international distribution.
4. [Cultivating the Inbound Market] Planning and manufacturing "Souvenir Oral Care" products for visitors to Japan * Currently, in the Japanese oral care market, large-scale products explicitly targeting foreign visitors are a "blue ocean" (untapped market). Our factory can develop products with beautiful packaging designs that evoke Japanese sentiment. * We propose the planning and manufacturing of new oral care products that are affordable, visually appealing, and practical as "petit gifts" (Japanese souvenirs), effectively capturing inbound consumption.
We welcome inquiries from companies like these (Seeking OEM/ODM) * Major drugstores and discount stores: Companies wishing to switch their private label toothbrushes to "reliable Made-in-Japan" products while keeping costs down. * Domestic and international oral care brands: Companies seeking a reliable contractor that can stably manufacture large lots of toothbrushes with unique shapes and packaging. * Companies considering overseas export (North America, Southeast Asia, etc.): Companies wishing to procure "Made in Japan" products for tariff countermeasures and accelerate their overseas expansion.
[Company Profile] ■ Company Name: Shin-Nichi Corporation ■ Established: October 2015 ■ Capital: 80 million yen ■ Representative Director: Liu Zekai ■ Location (Factory): 5-1-25 Kisuri, Higashiosaka City, Osaka Prefecture ■ Business Activities: Manufacturing and OEM/ODM contracting of oral care products, general merchandise and food business, etc.
[Contact for this matter] ■ Shin-Nichi Corporation OEM Business Department ■ TEL: 06-4306-4422 ■ Email: info@shinnichi22.com (※Factory tours and sample requests are accepted at any time. Please feel free to contact us.)
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- Source: PR TIMES
- Category: News