Shinnichi Corporation (Headquarters: Osaka Prefecture; CEO: Zekai Liu) has established a state-of-the-art toothbrush manufacturing plant in Higashiosaka City, Osaka Prefecture, one of the largest in Japan with a total area of 2,700 square meters, and has begun full-scale operations.

Against the backdrop of a historic depreciation of the yen, demand for 'Made in Japan' is rapidly increasing both at home and abroad. However, due to a lack of domestic manufacturing resources, it has been difficult for retailers and manufacturers to produce original brands (PB) domestically. To address this, we are offering OEM/ODM manufacturing of high-quality oral care products by utilizing our overwhelming production capacity and cost competitiveness, which is close to that of overseas manufacturing.

Background: Why a Large-Scale 'Domestic Factory' Now? Currently, the development of private brands (PB) at retail stores (drugstores, discount stores, etc.) is active. However, the reality is that toothbrush manufacturing facilities in Japan are aging, and new capital investments have stagnated. As a result, many companies have faced a severe capacity shortage where 'even if they want to make it in Japan, no factory can take the order,' forcing them to rely on manufacturing in China and other overseas countries.

To break this industry bottleneck, Shinnichi Corporation has established a state-of-the-art factory in Higashiosaka on a scale unseen in the past 20 to 30 years.

The 4 Overwhelming Strengths of Our Factory 1. [Production System] Production capacity of 40 million units annually via fully automated equipment We have built a fully integrated production system that can complete all processes within our own factory, from planning and design to manufacturing and final inspection. This allows us to achieve both speedy delivery and strict quality control.

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  • Source: PR TIMES
  • Category: New Product