【Shinmei Co., Ltd.】A New Proposal: "Choose Yogurt by Dietary Fiber" - Shinmei's "Brown Rice Yogurt" and "Brown Rice Shred" Package Design Renewal

Shinmei Co., Ltd. is renewing the packaging for its plant-based food series utilizing the power of brown rice, with "Brown Rice Yogurt" changing its name and design in April 2026, followed by "Brown Rice Shred" in May 2026.

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 20:02
  • 🔍 Collected: April 1, 2026 at 16:47
  • 🤖 AI Analyzed: April 17, 2026 at 13:34 (380h 46m after Collected)

Shinmei Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Masuo Fujio; hereinafter "the Company") will renew the packaging for its plant-based food series that harnesses the power of brown rice.

In April 2026, the product name and design of "Brown Rice Yogurt" will be refreshed, followed by a design renewal for "Brown Rice Shred" in May 2026.

■ Background: The Challenge of "Practicing" Gut Health but Not "Feeling the Effects"

With increasing health consciousness, approximately 75% of people are currently interested in "gut health," and 29% are already practicing it.

The top food consumed for gut health is "yogurt (89%)," but only a mere 15% of people actually feel its effects.

Source: Maruzen Pharmaceuticals Co., Ltd. "Intestinal Activity Awareness Survey" (conducted September 2025)
【What foods are used for gut health?】
【Do you feel the effects of eating yogurt?】Source: Neo Marketing Inc. "Internet Survey" (conducted March 2019)

One of the reasons for this is thought to be "insufficient dietary fiber."

If there is a lack of water-soluble dietary fiber, which is a nutrient source for lactic acid bacteria, the lactic acid bacteria will not be sufficiently activated. Modern Japanese people are said to be deficient in approximately 2 to 4g of dietary fiber per day.

■ "Gut Health* x Fermented Brown Rice Yogurt" - Covers "Daily Dietary Fiber Deficiency" with 1/6 Pack

"Gut Health* x Fermented Brown Rice Yogurt" focuses on the importance of dietary fiber in gut health.

Top-class*[1] dietary fiber content:
Contains 6.7g of dietary fiber per 100g, making it one of the top-class yogurts on the market.

Easily supplement dietary fiber deficiency:
Just 1/6 pack (approx. 60g) can smartly supplement the daily dietary fiber deficiency.

Carefully selected plant-based ingredients:
Uses domestic brown rice flour, achieving zero cholesterol and free from 28 specified allergens.

Evolved design:
Pursuing simplicity, the package has been refreshed to convey "the importance of dietary fiber" at a glance. 

* Supplying insufficient dietary fiber to the gut

*1 As of January 2026. According to our company's research. Products with dietary fiber content of 4.9g/100g or more are evaluated as top-class.

<Existing Design>
<Renewed Design>

【Product Overview】

Product Name

Gut Health* x Fermented Brown Rice Yogurt

Net Content

350g

Case Quantity

6 units

JAN Code

4905671880103

Storage Method

Refrigerate below 10℃

Suggested Retail Price

Open Price

* Supplying insufficient dietary fiber to the gut

*1 As of January 2026. According to our company's research. Products with dietary fiber content of 4.9g/100g or more are evaluated as top-class.

■ "Brown Rice Shred" Also Gets a New Look

The plant-based cheese-style food "Brown Rice Shred" will also be renewed to ensure consistency across the series.

・Package Color:

Based on a yellowish-green color, expressing the lightness unique to plant-based products and "gentleness to the body."

・Wide Range of Uses:

Can be enjoyed for its melting texture when heated, or used as a topping for salads without heating.

・Safety and Security:

Free from 28 specified allergens and adopted for school lunches.

<Existing Design>
<Renewed Design>

Product Name

Brown Rice Shred

R7_Shinmei Brown Rice Shred 1kg x 10

Net Content

200g

1kg

Case Quantity

12 bags

10 bags

JAN Code

4905671000129

4905671000440

Storage Method

Refrigerate below 10℃

Refrigerate below 10℃

Suggested Retail Price

350 yen

■ Brand Site Renewal

Along with the package design renewal, the brand site has also been reborn.

We introduce our commitment to products and their appeal in more depth. Please take a look.

Brand Site https://products.akafu

FAQ

What are the main renewal points for Brown Rice Yogurt?

Key features include a refreshed package design emphasizing the importance of dietary fiber, and the ability to supplement a day's worth of dietary fiber deficiency with just 1/6 pack (approx. 60g).

What are the uses for Brown Rice Shred?

It can be enjoyed melted when heated, or used as a topping for salads without heating.

Are these products allergy-friendly?

Yes, both products are free from 28 specified allergens, making them safe to consume.