Survey on Selection Criteria for In-Company Stores: 98.2% Emphasize "Product Customization," Primarily to Support Night and Shift Workers

A survey by Shinko Holdings Co., Ltd. reveals that 98.2% of HR and general affairs managers prioritize product assortment customization when selecting an in-company store, with the main reason being to support employees working night or rotating shifts.
Survey ReportNQ 88/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
  • 🔍 Collected: May 20, 2026 at 11:31
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Shinko Holdings Co., Ltd. surveyed 111 HR and general affairs managers who have implemented or are considering in-company stores. The survey found that 60.4% consider "product assortment customization to meet company needs" the most important selection criterion. The top reason for this emphasis, cited by 71.6%, was the desire to cater to employees on night and rotating shifts. Furthermore, 89.2% of respondents want these stores to offer non-food items and daily necessities, indicating that the role of in-company stores is expanding from providing food to supporting employees' overall well-being.

FAQ

What is the most important factor for companies when choosing an in-company store or office convenience store?

According to a survey of HR and General Affairs managers, the most important factor is the ability to customize the product assortment to meet the company's specific needs (60.4%).

Why is product customization so important for these stores?

The main reason, cited by 71.6% of respondents, is to cater to employees who work night shifts or rotating shifts and may not have access to outside stores.

What percentage of companies currently have an in-company store?

The survey found that 65.8% of responding companies currently have an in-company store or office convenience store.

Do companies want items other than food and drinks in their office stores?

Yes, approximately 89% of managers stated they want their in-company stores to offer non-food items such as daily necessities.

Who was surveyed for this report?

The survey was conducted among 111 HR and General Affairs managers who are involved in planning or implementing employee benefits and have experience with in-company stores.

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