Avail Launches Collaborative Collection with Youth Marketing Agency 'SHIBUYA109 lab.' on June 24

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture; President and CEO: Iichiro Takahashi) announces the launch of a collaborative product line with youth marketing agency 'SHIBUYA109 lab. (Shibuya 109 Lab)' at Avail's nationwide casual and footwear stores and online store starting Wednesday, June 24, 2025.

Collaboration with Youth Marketing Agency 'SHIBUYA109 lab.'

'SHIBUYA109 lab.' is a marketing agency dedicated to the around20 generation (ages 15–24), continuously analyzing real-time youth insights from Shibuya, the epicenter of trend culture. This collaboration will launch co-developed products under Avail's original brands 'CHIP CLIP' and 'SUREVE'. The items will be available at Avail stores nationwide and on the Shimamura Group's online shopping platform, 'Shimamura Park'.

※ Online sales will begin at 12:00 PM on Wednesday, June 24.

Collaborative Product Line

Under the 'CHIP CLIP' brand, the collection will feature coordinated sets themed around 'CLEAN GIRL'. The 'SUREVE' brand will offer coordinated looks inspired by 'COW GIRL' and 'SOFT GRUNGE', incorporating trendy camisoles and sparkling details.

Find your nearest store

https://www.shimamura.gr.jp/shop/?corp=1

Shimamura Group's online store 'Shimamura Park'

https://www.shop-shimamura.com/

Official app and Avail SNS

https://www.shimamura.gr.jp/sns/#avail

SHIBUYA109 lab. official website

https://www.shibuya109.co.jp/shibuya109lab/

Inquiries

For media and PR: Contact form https://www.shimamura.gr.jp/faq/contact For general inquiries: Main phone number 048-631-2111 (Business hours: Weekdays 10:00–17:00)