What is the core strategy of Shimamura's private brands?

Focusing on the 'CLOSSHI' brand, they emphasize the balance between functionality and price to solve daily customer needs.

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PR TIMES: https://prtimes.jp/main/html/rd/p/000000423.000066095.html

Shimamura Launches Collaboration Between 'Iki-Iki Lab'/'Min-Min Lab' and Summer PB Series 'Super COOL'/'FIBER DRY'!

Published Jun 2, 2026 6:10 PM ・ Updated Jun 13, 2026 11:54 PM ・ 4 min read ・ Source: PR TIMES

Shimamura is launching new products at stores nationwide that combine its wellness-focused 'Iki-Iki Lab' and 'Min-Min Lab' series with its high-performance summer series 'Super COOL' and 'FIBER DRY'. The collection features bras and legwear with cooling and moisture-wicking properties for summer comfort.

Shimamura Co., Ltd. (Headquarters: Saitama, Japan; President: Eiichiro Takahashi) announces the release of new products at Fashion Center Shimamura stores nationwide, featuring a collaboration between its private brands 'Iki-Iki Lab' and 'Min-Min Lab' and its summer series 'Super COOL' and 'FIBER DRY'.

About 'Iki-Iki Lab' x 'Super COOL' 'Iki-Iki Lab' was created to support health-conscious lifestyles. 'Super COOL' focuses on high-performance contact cooling, exceeding company standards by two times. This collaboration combines health support with cooling technology for summer comfort.

● Product Lineup - Posture Support Non-wire Bra (CLOSSHI PREMIUM): 1,419 JPY (tax included) Features: Contact cooling, moisture-wicking, antibacterial/odor-resistant, stretch, room-drying odor reduction.

About 'Min-Min Lab' x 'Super COOL' 'Min-Min Lab' focuses on comfortable sleep environments. This collaboration integrates cooling technology into sleepwear.

● Product Lineup - Night Bra (CLOSSHI PREMIUM): 1,419 JPY (tax included) Features: Contact cooling, moisture-wicking, antibacterial/odor-resistant, stretch, room-drying odor reduction.

About 'Iki-Iki Lab' x 'FIBER DRY' 'FIBER DRY' focuses on comfort and quality. This collaboration combines health support with superior comfort.

● Product Lineup - Iki-Iki Lab Compression Socks (CLOSSHI): 429 JPY (tax included) - Iki-Iki Lab Arch/Ankle Support Socks (CLOSSHI): 429 JPY (tax included) Features: Compression, contact cooling, moisture-wicking, deodorizing, antibacterial/odor-resistant.

About 'Min-Min Lab' x 'FIBER DRY' This collaboration combines sleep support with superior comfort.

● Product Lineup - Min-Min Lab Compression Socks (CLOSSHI PREMIUM): 429 JPY (tax included) - Min-Min Lab Leg Supporter (CLOSSHI PREMIUM): 429 JPY (tax included) Features: Compression, contact cooling, moisture-wicking, deodorizing, antibacterial/odor-resistant.

About CLOSSHI and CLOSSHI PREMIUM 'CLOSSHI' is Shimamura's private brand focusing on materials and craftsmanship. 'CLOSSHI PREMIUM' is the high-end line offering enhanced functionality.

FACT BOX

Source: PR TIMES
Category: product_launch

Shimamura Launches Collaboration Between 'Iki-Iki Lab'/'Min-Min Lab' and Summer PB Series 'Super COOL'/'FIBER DRY'!

⚡ Key Points

About 'Iki-Iki Lab' x 'Super COOL' 'Iki-Iki Lab' was created to support health-conscious lifestyles. 'Super COOL' focuses on high-performance contact cooling, exceeding company standards by two times. This collaboration combines health support with cooling technology for summer comfort.

About 'Min-Min Lab' x 'Super COOL' 'Min-Min Lab' focuses on comfortable sleep environments. This collaboration integrates cooling technology into sleepwear.

About 'Iki-Iki Lab' x 'FIBER DRY' 'FIBER DRY' focuses on comfort and quality. This collaboration combines health support with superior comfort.

About 'Min-Min Lab' x 'FIBER DRY' This collaboration combines sleep support with superior comfort.

About CLOSSHI and CLOSSHI PREMIUM 'CLOSSHI' is Shimamura's private brand focusing on materials and craftsmanship. 'CLOSSHI PREMIUM' is the high-end line offering enhanced functionality.

FACT BOX

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