Shimamura Co., Ltd. announced a collaboration between its joint development brand 'as-ideal' and the travel professional JTB Co., Ltd. Sales of collaboration products and a giveaway campaign will begin on April 15. The 'as-ideal' clothing line, created with Hiroko Koshino's HK CREATION TEAM, now features items incorporating travel tips from JTB's veteran tour conductors, such as stole-attached shirts for temperature control and photogenic bright shirts. Products will be available at Shimamura stores nationwide and online. Additionally, 100 app members who purchase 'as-ideal' items can win a 5,000-yen 'JTB Travel Gift' valid for online reservations on the JTB website.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン
  • Products / services: as-ideal