Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture; Representative Director: Iichiro Takahashi) will open a limited-time POP UP STORE featuring Fashion Center Shimamura and baby/children's goods store Birthday at JR Koiwa Station starting Tuesday, March 31. We have prepared numerous product plans focusing on children's clothing, and we sincerely look forward to your visit.

Shimamura and Birthday Joint Opening! New Product Plans Available on 4/4 (Sat), 4/8 (Wed), and 4/11 (Sat) During the Event Period!

Fashion Center Shimamura and baby/children's goods store Birthday will open simultaneously. We will sell popular items centering on children's clothing, including character goods, influencer collaborations, original brands, and NB (national brands).

POP UP STORE Overview

Event Period: Tuesday, March 31, 2026 to Tuesday, April 14

Location: Inside JR Koiwa Station

Business Hours: 10:00 - 20:00 (Closes at 17:00 on the final day only) *Admission restrictions may be implemented depending on congestion.

Payment Methods: Purchases can be made using cashless payments such as credit cards and barcode payments. *Cash payments are not accepted.

Details regarding the products for sale will be announced continuously on the official Shimamura Instagram account (@grshimamura) and

the official Birthday account (@grbirthday).

*Please note that quantities are limited depending on the product.

Shimamura Group Official Apps and SNS

https://www.shimamura.gr.jp/sns/

Shimamura Group Online Store "Shimamura Park"

https://www.shop-shimamura.com/

Inquiries

Inquiry Form: https://www.shimamura.gr.jp/faq/contact

Main switchboard: 048-631-2111 (Reception hours: Weekdays 10:00 - 17:00)

FACT BOX

  • Source: PR TIMES
  • Category: event