SHIFT AI Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shota Kiuchi), which operates one of Japan's largest generative AI learning communities under the mission of "making Japan an AI-advanced nation," will begin streaming its new program, "Saraba Morita's AI XX Lab," on its official YouTube channel "SHIFT AI ch" starting at 8:00 PM on Wednesday, April 1, 2026, featuring Tetsuya Morita of the comedy duo Saraba Seishun no Hikari as the main cast.

Using AI as a 'Tool' for Play and a Gateway to Learning In 2026, a year where AI has become an essential business skill, SHIFT AI is proposing a new entertainment experience for those who feel that AI seems difficult. The program follows Mr. Morita, who has "almost zero" experience using AI tools, as he is tossed about by the unpredictable reactions of the latest AI, while simultaneously experiencing its potential firsthand. We aim to support the first step of AI utilization, making viewers think, "Maybe I should try using AI, too."

Program Highlights This program is a new endeavor that goes beyond simply introducing AI tools; it treats AI as a "person" and elevates its reactions into entertainment. We will unravel the depth and fun of AI through the following three points:

- An Immersive Experience Synchronized with Mr. Morita Being Tossed About by AI It is a must-see to watch Mr. Morita, who initially takes a "cynical stance" toward AI, get surprised by the unexpected answers from the latest tools, and at times be so overwhelmed that he is left speechless. Through Mr. Morita's perspective, viewers can realistically experience the phenomenal capabilities of the latest AI.

- Practical Learning Through AI Experts Appearing in Every Episode In each episode, an expert suited to the AI tool or theme being covered will be invited to the studio as Mr. Morita's "teacher" to provide guidance and explain the latest information. Viewers can gain solid knowledge about AI while having fun.

- Professional-Quality Entertainment Production With minimal difficult explanations, the show makes heavy use of the fast-paced captions and sound effects typical of variety programs. Even viewers who prioritize "time performance" (taipa) during work breaks or commutes can catch up on the latest AI trends while purely enjoying it as a variety show.

Program Overview Program Name: (SHIFT AI presents) "Saraba Morita's AI XX Lab" Cast: Tetsuya Morita (Saraba Seishun no Hikari), Aika Murakami (MC), Ozaken (Commentary Guest) Streaming Start Date/Time: Wednesday, April 1, 2026, 8:00 PM Streaming Channel: https://www.youtube.com/@SHIFTAIch

Episode 1 Content Theme: Verbal Abuse! AI "Critique" Lab Overview: In this commemorative first episode, Gemini delivers relentless negative feedback one after another to Mr. Morita, who works as both a comedian and a business owner. After being beaten down by Gemini, Mr. Morita is left battered. In the second half, they try to think about Mr. Morita's medium-to-long-term career strategy together with Gemini, but an outrageous goal is presented...

Mr. Tetsuya Morita's Enthusiastic Comment (Excerpt) "Participating in this program has made me realize the potential of AI all over again. I had only ever used AI for looking things up, but in this program, I've been able to experience the breadth of how it can be used, and there's a new discovery every time. But the biggest shock was that when I asked the AI for its 'image of Morita,' almost nothing but negative information came out (laughs). It's interesting how AI shows a completely different face depending on who is using it. I hope to learn and grow one step at a time here myself."

[Company Overview] SHIFT AI Inc. operates "SHIFT AI," the No. 1* generative AI learning community where users can learn how to utilize AI technologies, including generative AI, for business, under the mission of "making Japan an AI-advanced nation." With over 25,000 members, the company promotes the development of AI talent in a wide range of fields, such as the corporate reskilling support service "SHIFT AI for Biz" and "SHIFT AI for School" for educational institutions. Furthermore, through the operation of its own media "SHIFT AI Times," as well as information dissemination, training, and events, it supports the growth of individuals and organizations and accelerates AI utilization across Japan.

Company Name: SHIFT AI Inc. Location: Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo Representative: Shota Kiuchi, Representative Director Establishment: March 18, 2022 Capital: 83 million yen (including capital reserve) Business Description: Consulting / Community Operation / YouTube Channel Operation / School Operation URL: https://shift-ai.co.jp/

*No. 1 in number of users: Researched by GMO Research & AI, Inc. ■ Survey items / Cumulative number of registered users as of the survey time (February 2025) ■ Survey targets / Community services that provide lectures on AI utilization for business purposes, such as AI use cases and practical know-how operated by companies. Online communities that do not provide lectures, personally operated communities, and community services not intended for business purposes are excluded.

[About Representative Director Shota Kiuchi] Shota Kiuchi Representative Director, SHIFT AI Inc. / Councilor, Generative AI Utilization Promotion Association / AI Utilization Advisor, GMO AI & Web3 Inc. / AI Utilization Advisor, GMO AI & Robotics Trading <X> 148,000 followers (as of March 2026) Disseminating information about generative AI under the theme of "making Japan an AI-advanced nation." URL: https://x.com/shota7180

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  • Source: PR TIMES
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