Sales of Approx. 260 San-X Universe Items Including Rilakkuma & Sumikko Gurashi; Exclusive Tokyo Tower Collab Goods Pre-sale Starts May 2

The "Wakuwaku Shiba Sanpo" Executive Committee, consisting of the Second Business Division of JTB Corp.'s BS Business Headquarters and others, will open the San-X Universe Pop-up Store, selling approximately 260 items of San-X Universe goods such as "Rilakkuma" and "Sumikko Gurashi." This coincides with the "San-X Universe x Tokyo Tower Wakuwaku Shiba Sanpo," an experiential event where popular San-X characters gather at Tokyo Tower. At the store, about 44 exclusive Tokyo Tower collaboration newly drawn goods will be sold, with 13 of them being released in advance starting May 2. Furthermore, details of approximately 4 items, such as original "Tomato Food" sold in food trucks, and a treasure hunt set around Tokyo Tower and Shiba Park area (spanning a total length of about 2km with an elevation difference of 150m), are announced below.

■ Newly Announced Event Contents

1. San-X Universe Pop-up Store
"Limited Original Goods" featuring new Tokyo Tower collab illustrations are here!

This pop-up store is scheduled to sell about 260 items, including about 44 original goods created exclusively for this collaboration. Of particular note are the limited items using the event's newly drawn visuals, collaborating San-X characters with Tokyo Tower. We will roll out items like acrylic keychains, mugs, tote bags, and tin badges. The original aprons worn by staff at the promotional event held beforehand received over 30 inquiries, so we have urgently decided to sell them in limited quantities. In addition to regular merchandise sales, we plan to offer many experiential contents such as capsule toys and greetings by Rilakkuma (held on limited days). The first 1,000 customers who purchase over 3,000 yen will receive one of four original tin badges as a gift.

Location: Tokyo Tower Foot Town 3F Gallery
Business Dates/Hours: Saturday, May 2, 2026 - Thursday, June 25, 2026, 11:00-19:00
* "Greetings by Rilakkuma" will be held for a total of 2 days: Saturday, May 2 and Sunday, May 31.
Release Dates: [1st Round: May 2] Approx. 13 items [2nd Round: May 31] Approx. 31 items added *Total approx. 44 items
* Approx. 210 existing items will be sold sequentially.
Products for Sale: [1st Round]
Acrylic keychains (2 types) / Stickers (2 types) / Canvas tote / Face towel
Handkerchief towel / Daily flat tote bag / Acrylic block /
Clear folders (2 types) / Acrylic bangs clip set of 2
[2nd Round]
Acrylic keychain / Sticker / Handkerchief towel / Daily flat tote bag
Tin badge / Acrylic block / Clear folder / Coin case / Compact mirror
Marker charm, etc.
Note: You can check the products on the website. (https://www.shiba-sanpo.jp)

2. Food trucks offering original "Tomato Food" will appear!

We will offer original tomato food and more in food trucks. Enjoy a picnic mood with popular characters of the San-X Universe at Tokyo Tower.

Location: Event Space in front of the Main Entrance, 1F Tokyo Tower
Period: 11 days total
Saturday, May 16, Saturday, May 23, Sunday, May 24, Saturday, May 30, Sunday, May 31
Saturday, June 6, Sunday, June 7, Saturday, June 13, Sunday, June 14, Saturday, June 20, Sunday, June 21
Hours: 11:00-19:00
* Start time may change only on Sunday, June 14.
Note: 4 food trucks are scheduled to open at random.

3. A treasure hunt event exploring the Shiba Park area, covering about 2km with an elevation difference of 150m
"San-X Universe Ricopine and Flash of Inspiration Mystery Tour!"

Planned and produced by "Takarush," a pioneer in treasure hunt event planning, we will hold a story-based treasure hunt event collaborating San-X Universe and Tokyo Tower, set in Tokyo Tower and the Shiba Park area. The mission this time is to identify the "meeting place" where the friends of the San-X Universe gather. Participants will solve mysteries and travel through various locations, enjoying a walk in Shiba Park while advancing along a path of about 2km in total length with a 150m elevation difference. Those who solve the mysteries will receive an original clear file as a gift.

Location: Tokyo Tower Main Deck, Shiba Park Area
Reception Desk: Tokyo Tower Foot Town 3F Gallery
Period: Saturday, May 2 - Thursday, June 25
Hours: 10:00-19:00 (Reception closes at 17:00)
Target Participants: Special Ticket (Required)