SHEGLAM Conducts Spring Makeup Concerns Survey: 90% of Women Say 'Makeup Finish Changes Their Mood'!
Global cosmetics brand SHEGLAM, which operates in over 150 countries and regions, conducted a 'Spring Makeup Concerns Survey' targeting 299 women aged 10-30. The survey revealed that 86.0% of women experience makeup concerns from spring to early summer, and 91.0% feel that the finish of their makeup changes their mood, highlighting the emotional impact of spring makeup beyond just preventing smudging.
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- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
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Global cosmetics brand SHEGLAM, operating in over 150 countries and regions, conducted a 'Spring Makeup Concerns Survey' targeting 299 women aged 10-30.
This is the season when temperatures rise, and fashion and makeup shift to spring/summer styles. However, due to fluctuating temperatures, pollen, strengthening UV rays, and the simultaneous concern of both oiliness and dryness, the skin environment tends to be unstable from spring to early summer, leading to an increase in makeup concerns.
In this survey, 86.0% of women responded that they 'feel makeup concerns from spring to early summer'. Furthermore, 90% of women also answered that 'the finish of their makeup changes their mood', revealing that spring makeup is important not only for preventing smudging but also as a means to lift one's spirits.
This press release introduces spring-specific makeup concerns and makeup points to incorporate for boosting mood, along with the latest survey results.
■ "Spring Makeup Concerns Survey" Overview
・Survey Period: April 14 - April 26, 2026
・Survey Method: Online questionnaire
・Number of Respondents: 299 people
・Target Audience: Women aged 10-30
・Survey Source: Knowns Consumer Research
■ Survey Results
① Approximately 86% of women responded that they sometimes feel makeup concerns from spring to early summer.
To the question, "Do you ever feel makeup concerns from spring to early summer?", 86.0% of women answered "Yes". It was revealed that nearly 9 out of 10 people experience makeup concerns during this season. This suggests that many women are already feeling changes in their skin condition before the rainy season begins.
② The top makeup concern from spring to early summer is "base makeup smudging or creasing", a season where oiliness and dryness progress simultaneously.
In response to the question, "What makeup concerns do you particularly feel from spring to early summer?", the results were: 1st place "base makeup smudging or creasing" (30.0%), 2nd place "oiliness/shine from sebum" (27.9%), and 3rd place "makeup floating due to dryness" (18.8%).
Notably, "oiliness" and "dryness", which seem contradictory, ranked almost equally high. Spring to early summer is a period of drastic temperature and humidity changes, making it common for different skin conditions to occur simultaneously on the face, such as oiliness in the T-zone and dryness around the eyes and cheeks. Furthermore, concerns about specific parts followed, such as "poor lip color retention" (12.7%) and "lack of healthy complexion" (10.6%).
③ 91% responded that "makeup finish changes their mood". Makeup as a mood switch.
To the question, "Do you feel that the finish of your makeup affects your mood for the day?", 91.0% answered "Yes". It was found that more than 9 out of 10 people feel that the quality of their makeup affects their mood for the day. This highlights that modern makeup is strongly sought not only for its functional aspects like preventing smudging, but also for its emotional value such as "becoming the self I want to be" and "boosting my mood."
④ When wanting to boost mood, priorities are "evening out the base for a beautiful skin look" and "using glitter or shimmer."
In response to the question, "What makeup points do you particularly want to incorporate when you want to boost your mood?", the results were: 1st place "evening out the base for a beautiful skin look" (28.1%), 2nd place "using glitter or shimmer" (23.0%), 3rd place "adding a healthy complexion" (19.7%), 4th place "achieving a dewy finish" (16.0%), and 5th place "incorporating bright colors" (13.2%).
The first step to boosting mood is a beautiful base that looks like bare skin. On top of that, there is a trend to add excitement with glitter/shimmer on the eyes and cheeks. The desire for a spring-like华やかな (glamorous) look is thought to be driving attention to glitter items.
⑤ The top 'lucky charm' cosmetic for going out is 'lipstick', followed by 'powder'.
To the question, "What cosmetics do you want to carry for touch-ups or mood changes when you're out?", the results were: 1st place "lipstick" (34.3%), 2nd place "powder" (27.4%), 3rd place "foundation" (16.8%), 4th place "blush" (14.5%), and 5th place "eyeshadow" (7.0%).
Lipstick, which can change one's impression with a single application, was overwhelmingly in 1st place. Lipstick, which can brighten one's mood and face just by adding color, is supported as a spring 'lucky charm' cosmetic that brings peace of mind just by carrying it.
■ SHEGLAM's Top 5 Recommended Items for Spring Makeup Concerns
"Glass Lock Air Gloss"
A new sensation lip gloss that becomes the must-have 'lucky charm' cosmetic for going out. Verification videos showing "long-lasting shine with minimal transfer" went viral on social media, attracting attention as an evolved lip product that achieves both overwhelming shine and color retention, and has finally made a full-scale landing in Japanese stores. It offers a range from skin-friendly colors to glamorous accent colors, perfect for spring.
This is the season when temperatures rise, and fashion and makeup shift to spring/summer styles. However, due to fluctuating temperatures, pollen, strengthening UV rays, and the simultaneous concern of both oiliness and dryness, the skin environment tends to be unstable from spring to early summer, leading to an increase in makeup concerns.
In this survey, 86.0% of women responded that they 'feel makeup concerns from spring to early summer'. Furthermore, 90% of women also answered that 'the finish of their makeup changes their mood', revealing that spring makeup is important not only for preventing smudging but also as a means to lift one's spirits.
This press release introduces spring-specific makeup concerns and makeup points to incorporate for boosting mood, along with the latest survey results.
■ "Spring Makeup Concerns Survey" Overview
・Survey Period: April 14 - April 26, 2026
・Survey Method: Online questionnaire
・Number of Respondents: 299 people
・Target Audience: Women aged 10-30
・Survey Source: Knowns Consumer Research
■ Survey Results
① Approximately 86% of women responded that they sometimes feel makeup concerns from spring to early summer.
To the question, "Do you ever feel makeup concerns from spring to early summer?", 86.0% of women answered "Yes". It was revealed that nearly 9 out of 10 people experience makeup concerns during this season. This suggests that many women are already feeling changes in their skin condition before the rainy season begins.
② The top makeup concern from spring to early summer is "base makeup smudging or creasing", a season where oiliness and dryness progress simultaneously.
In response to the question, "What makeup concerns do you particularly feel from spring to early summer?", the results were: 1st place "base makeup smudging or creasing" (30.0%), 2nd place "oiliness/shine from sebum" (27.9%), and 3rd place "makeup floating due to dryness" (18.8%).
Notably, "oiliness" and "dryness", which seem contradictory, ranked almost equally high. Spring to early summer is a period of drastic temperature and humidity changes, making it common for different skin conditions to occur simultaneously on the face, such as oiliness in the T-zone and dryness around the eyes and cheeks. Furthermore, concerns about specific parts followed, such as "poor lip color retention" (12.7%) and "lack of healthy complexion" (10.6%).
③ 91% responded that "makeup finish changes their mood". Makeup as a mood switch.
To the question, "Do you feel that the finish of your makeup affects your mood for the day?", 91.0% answered "Yes". It was found that more than 9 out of 10 people feel that the quality of their makeup affects their mood for the day. This highlights that modern makeup is strongly sought not only for its functional aspects like preventing smudging, but also for its emotional value such as "becoming the self I want to be" and "boosting my mood."
④ When wanting to boost mood, priorities are "evening out the base for a beautiful skin look" and "using glitter or shimmer."
In response to the question, "What makeup points do you particularly want to incorporate when you want to boost your mood?", the results were: 1st place "evening out the base for a beautiful skin look" (28.1%), 2nd place "using glitter or shimmer" (23.0%), 3rd place "adding a healthy complexion" (19.7%), 4th place "achieving a dewy finish" (16.0%), and 5th place "incorporating bright colors" (13.2%).
The first step to boosting mood is a beautiful base that looks like bare skin. On top of that, there is a trend to add excitement with glitter/shimmer on the eyes and cheeks. The desire for a spring-like华やかな (glamorous) look is thought to be driving attention to glitter items.
⑤ The top 'lucky charm' cosmetic for going out is 'lipstick', followed by 'powder'.
To the question, "What cosmetics do you want to carry for touch-ups or mood changes when you're out?", the results were: 1st place "lipstick" (34.3%), 2nd place "powder" (27.4%), 3rd place "foundation" (16.8%), 4th place "blush" (14.5%), and 5th place "eyeshadow" (7.0%).
Lipstick, which can change one's impression with a single application, was overwhelmingly in 1st place. Lipstick, which can brighten one's mood and face just by adding color, is supported as a spring 'lucky charm' cosmetic that brings peace of mind just by carrying it.
■ SHEGLAM's Top 5 Recommended Items for Spring Makeup Concerns
"Glass Lock Air Gloss"
A new sensation lip gloss that becomes the must-have 'lucky charm' cosmetic for going out. Verification videos showing "long-lasting shine with minimal transfer" went viral on social media, attracting attention as an evolved lip product that achieves both overwhelming shine and color retention, and has finally made a full-scale landing in Japanese stores. It offers a range from skin-friendly colors to glamorous accent colors, perfect for spring.