What is the main purpose of the SHEGLAM "Pollen Season Makeup Awareness Survey"?

The survey aimed to understand the makeup concerns and habits of women aged 10-30 during the pollen season, a time often associated with makeup smudging and skin troubles.

What were the most common makeup concerns reported by respondents during pollen season?

The top three concerns were: skin becoming dry due to pollen and dryness, eye makeup easily smudging due to tears/eye drops, and base makeup around the nose easily coming off.

Do women change their makeup routine during pollen season?

Yes, approximately 46% of respondents indicated that they either change or slightly adjust their makeup routine during the pollen season to address related concerns.

Who conducted the survey and who was targeted?

The survey was conducted by Knowns Consumer Research, targeting 299 women aged 10-30.

What is the significance of the survey findings for SHEGLAM?

The findings highlight common makeup challenges faced by consumers during pollen season, providing SHEGLAM with insights to develop and market products that address these specific needs, such as solutions for dryness, smudging, and makeup longevity.

SHEGLAM Investigates Makeup Realities During Pollen Season!

Published Mar 30, 2026 9:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

SHEGLAM conducted a survey on makeup concerns during pollen season targeting women aged 10-30.

Global cosmetics brand "SHEGLAM," available in over 150 countries and regions, conducted a "Pollen Season Makeup Awareness Survey" targeting 299 women aged 10-30.

With over 1 in 2 Japanese people reportedly suffering from hay fever, the period of March-April, when pollen is at its peak, is a season where concerns about makeup smudging and skin troubles arise. This release introduces the awareness survey on "Pollen Season Makeup Concerns" along with findings on "Touch-up Cosmetics" to overcome these issues.

Survey Overview of "Pollen Season Makeup Awareness Survey" ・Survey Period: March 16-25, 2026 ・Survey Method: Online questionnaire ・Number of Respondents: 299 ・Target Audience: Women aged 10-30 ・Survey Provider: Knowns Consumer Research

Survey Results ① Over 80% of Women Report "Having Makeup Concerns During Pollen Season"! To the question, "Do you experience makeup concerns due to pollen, dryness, etc. in early spring?", 81% of respondents answered "Often" (49%) or "Sometimes" (32%), indicating that a significant majority are troubled by makeup during pollen season. This finding highlights that many people are experiencing the impact of pollen on their makeup, aligning with the statistic that over 1 in 2 people suffer from hay fever.

② Top 3 Makeup Concerns: "Dryness, Around the Nose, and Eyes" When asked about specific concerns, "Skin becomes dry due to pollen and dryness" received 152 votes, "Eye makeup easily smudges due to tears/eye drops" received 125 votes, and "Base makeup around the nose easily comes off" received 105 votes. These results clearly identify common concerns among many individuals.

③ Approximately Half Adjust Their Makeup for Pollen Season Regarding the question, "Do you change your makeup during pollen season compared to usual?", 46% of respondents answered "Change" (26 people) or "Slightly change" (113 people), indicating that nearly half of them adopt makeup strategies specifically for pollen season. <img src="https://prcdn.freetls.fastly.net/release_image/155846/73/155846-73-b9a80b41dbd428f3e740d37eb5d1f5e2-785x483.png?width=1950&height=1350&quality=85&format=jpeg&a

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Source: PR TIMES
Category: News

SHEGLAM Investigates Makeup Realities During Pollen Season!

⚡ Key Points

Survey Overview of "Pollen Season Makeup Awareness Survey" ・Survey Period: March 16-25, 2026 ・Survey Method: Online questionnaire ・Number of Respondents: 299 ・Target Audience: Women aged 10-30 ・Survey Provider: Knowns Consumer Research

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