Launch of 'Dining Trends', a Media Platform for Chefs

Sharedine Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Hikari Iida) has launched 'Dining Trends,' a specialized media platform designed to support the careers of chefs. This media outlet provides practical insights and real-world knowledge to all chefs, including active professionals, those aspiring to enter the industry, and those looking to redesign their career paths. The food industry is undergoing significant changes, including labor shortages, diversification of work styles, international expansion, and independent business ownership. However, there is still a lack of sufficient information and practical decision-making materials for chefs to proactively shape their own careers. As the operator of 'CHEFLINK,' a comprehensive service connecting chefs with food service businesses, we have established this media to provide broad information about the food industry to culinary professionals. The content covers a wide range of themes, including culinary skills, international challenges, independent business ownership, and flexible work styles, featuring primary information from those on the front lines, such as chefs from Michelin-starred restaurants and independent owners. Additionally, we are deploying video content in conjunction with the official CHEFLINK YouTube channel, providing multi-faceted information such as documentaries and trend analysis from a management perspective. Sharedine Co., Ltd. will continue to contribute to building sustainable business models for the food industry.