How to Differentiate Between Online and Offline Strategies in 2026? ~Webinars, Exhibitions, and Events Compared by KPI, with Thorough Explanation of Designs Effective for "Customer Acquisition, Business Negotiation, and Order Placement" by 12 Professionals~

Shannon Inc. will be speaking at the webinar "How to Differentiate Between Online and Offline Strategies in 2026?" hosted by Majisemi Inc. on Tuesday, April 14th.

Details and registration here

https://majisemi.com/e/c/majisemi-conference-20260414/M2E

Webinar Content

Online vs. Offline Strategies: How to Differentiate?

While online initiatives such as webinars have become established, offline initiatives like exhibitions and real-world events are once again gaining importance.

In the B2B marketing field, deciding how to differentiate and combine online and offline efforts at each phase, from lead acquisition to business negotiation and order placement, has become a major decision-making theme.

However, in reality, it is often difficult to compare measures such as webinars, exhibitions, and events across the board, making it unclear "which measures are leading to results" and "which measures should be invested in next."

The fragmentation of KPIs for each measure makes decision-making difficult.

Compare by KPI to reveal effective strategy design

This conference will focus on webinars, exhibitions, and events, organizing which KPIs to look at in each phase of customer acquisition, business negotiation, and order placement, and explaining a framework for comparing online/offline measures on the same axis.

Twelve professionals from various fields will speak, introducing specific designs and decision criteria that have actually led to results.

For those who want to implement repeatable marketing investments and strategy operations towards 2026, we will provide practical hints for planning your next move.

Event Overview

・ Title: How to Differentiate Between Online and Offline Strategies in 2026? ~Webinars, Exhibitions, and Events Compared by KPI, with Thorough Explanation of Designs Effective for "Customer Acquisition, Business Negotiation, and Order Placement" by 12 Professionals~

・ Date & Time: April 14th (Tuesday) 10:00 - 15:45

・ Participation Fee: Free

・ Application URL: https://majisemi.com/e/c/majisemi-conference-20260414/M2E

About Shannon Inc.

Shannon provides products, solutions, and services that solve corporate marketing challenges, with cloud technology at its core. Shannon's Marketing Cloud, which enables digital-analog marketing combining digital and analog approaches and offers everything from events, seminars, marketing automation, to CMS, is utilized in various scenarios, from large to small scale, across industries such as manufacturing, finance, real estate, IT services, trading companies, and public organizations.

Company Name: SHANON Inc. Securities Code: 3976 (TSE Growth) Representative: Hirofumi Yamazaki, Representative Director CEO Location: JEI Hamamatsucho Building 7F, 2-2-12 Hamamatsucho, Minato-ku, Tokyo Business Activities: Planning, development, sales, and support of cloud-based marketing solutions; consulting and service provision related to marketing URL: https://www.shanon.co.jp/

Contact for this news release

Shannon Inc. Marketing Department TEL: 03-6743-1565 E-mail: marketing@shanon.co.jp