'Made-in-Japan Kakugo Store' Announces Full Lineup of 16 Exhibitors and Exclusive Visitor Giveaways

Hokumoto Sewing Co., Ltd. (Headquarters: Tsuyama City, Okayama Prefecture / President: Tatsuhiko Hokumoto) announces the full lineup of exhibitors and exclusive visitor giveaways for the collaborative project 'Made-in-Japan Kakugo Store,' to be held in Yurakucho, Tokyo on Friday, July 3rd and Saturday, July 4th, 2026.

This initiative brings together 16 manufacturing businesses from across Japan under the theme of 'Made-in-Japan that seeks to be chosen,' rather than 'Made-in-Japan that must be protected.'

The first press release, published in May 2026, generated significant buzz on social media, with nationwide responses such as:

'I never knew such a company existed in the countryside.'
'I want to touch and feel the products in person.'
'This isn’t about 'supporting'—I genuinely want to go and buy.'

Logo of the Made-in-Japan Kakugo Store

First press release:
※https://prtimes.jp/main/html/rd/p/000000007.000168182.html

Not 'bestsellers,' but 'the company's convictions' on display.

The products featured at the 'Made-in-Japan Kakugo Store' are not merely popular items.

Materials used for decades.
Techniques preserved despite inefficiency.
Processes continued despite being labeled 'outdated.'

And the decisions each company made with the conviction: 'This, we will never compromise.'

At the venue, not only the products but also the makers themselves will be present.

Choose by listening to their stories, touching with your hands, and feeling the atmosphere.

The goal is to create an experience of choosing not just by 'price,' but by 'reason.'

◆ Exclusive Visitor Giveaway Announced

◆ Exclusive Visitor Giveaway Announced

Limited to the first 500 visitors:
Original stickers featuring the 'Made-in-Japan Kakugo Store' logo will be distributed.

A symbol of the first challenge by 16 small companies striving in regional Japan.

It may still be a small step.

But,

'Those two days—something truly began moving then.'

We hope to preserve that feeling, even in a small way.

◆ Exhibitor Grows Social Media Followers from 100 to 6,500 Since Project Launch

The 'Made-in-Japan Kakugo Store' is not just a sales event.

'Being known' is also a crucial challenge.

Since the project’s launch, some exhibitors have seen their social media follower count grow dramatically—from 100 to 6,500.

These are not large corporations.

They are small companies, holding their ground.

Even if you make great products, you won’t be chosen if no one knows about you.

That’s why all 16 companies are now facing the challenge of communicating, reaching out, and conveying their stories in their own words.

Honing their techniques.
Refining their products.
And learning to communicate.

In an era where making alone is not enough to reach people, these small companies are pooling their strengths and moving forward, one step at a time.

◆ Messages and Product Lineups from All 16 Companies Across Japan

nuno ni shitai.

・Nuno ni Shitai Co., Ltd. (nuno ni shitai.)

A bag brand born from a small sewing factory in Takashima City, Shiga Prefecture. Its signature feature is the 'triple-braided handle,' hand-woven one by one.

Canvas bags are individually crafted at their own factory. The triple-braided handle is a completely original design by Nuno ni Shitai, protected by design registration. The company handles everything from design to manufacturing and sales in-house. Each bag embodies the skill, effort, and unseen ingenuity of sewing artisans. The value of craftsmanship, often invisible in the final product, is what Nuno ni Shitai aims to convey.

On the day, in addition to their classic triple-braided bags, limited-edition items will also be available.
URL: https://store.nunonishitai.jp/

・Nikko Medicine Co., Ltd. (Nikkoban)

'Do you assume all bandages are the same?'

A bandage manufacturer with 74 years of history, supporting workers. Centered on 'Nikkoban,' launched in 1967 (Showa 42), the company manufactures strong, water-resistant, and hard-to-peel cloth bandages at its factory in Suginami, Tokyo. Guided by the mission to 'support those who work,' they continue developing products that address the everyday struggles of people who use their hands—from professional workplaces to household chores. On-site experience corners will allow visitors to test the feel of the bandages, and an e-commerce-exclusive hand care experience will also be offered. Discover how different bandages can be, or finally try the sensation of lotion and cream—experience these discoveries at the venue.
URL: https://nikkoban.jp/

Nikkoban

keniamarilia

・Ajuda Co., Ltd. (keniamarilia)

A brand named keniamarilia (Kenia Marilia) that aims to establish a new standard for Japanese clothing, creating everyday wear and bags from kimonos and obis, under the motto: 'Everything for the development of the kimono industry and the continuity of kimono culture.'

We want people to remember the beauty of dyeing and weaving—this beautiful culture. And rather than letting this culture end as something only for 'special occasions,' we aim to bring it back into daily life. We are not just preserving culture—we are connecting it to the future by using it every day.
URL: https://keniamarilia.jp/

Raz Holdings Co., Ltd. (HushTug)

A leather brand based on the concept of ultimate simplicity, eliminating all unnecessary decoration. Products are made exclusively in Japanese factories, primarily using a sewing factory with nearly 90 years of history. We invite you to experience the exquisite craftsmanship of Japanese artisans through HushTug products. Participating in the 'Made-in-Japan Kakugo' project stems from our desire to let more people know about Japan’s outstanding manufacturing techniques. On the day, we will have leather bags and small leather goods available—your visit is warmly welcomed.

URL: https://shop.hushtug.net/

HushTug

Ofuton Honpo

・Okazaki Masayoshi Shoten (Ofuton Honpo)

For 100 years, they have been crafting traditional Japanese futons in Kanonji City, Kagawa Prefecture. Visitors will be able to see and touch authentic, handcrafted Japanese futons and floor cushions.

The 'Wazarashi Double Gauze Skin Futon,' which received additional orders on its first day of release, will also be on display.

Please feel the smoothness of the fabric with your hands.
We will also accept orders for products sold by Ofuton Honpo.
URL: https://www.rakuten.co.jp/ofuton-honpo/

・Enjoronon (Nonpachiya)

A specialized brand for 'purses with a snap closure,' where one person handles everything from pattern-making to tailoring. They carefully craft items that highlight the unique charm of each material, prioritizing ease of use in daily life. This time, they will sell snap-closure wallets and accessories featuring Kurume kasuri and other Japanese fabrics. They deliver long-loved purses, shaped with no effort spared.

URL: https://enjornon.theshop.jp/

Nonpachiya

Sawataku Kobo

・Ozawa Architecture Co., Ltd. (Sawataku Kobo)

A family-run woodworking studio in Takayama City, Gifu Prefecture, founded 20 years ago by a father who was formerly a master carpenter for shrines. Last year, the business was successfully passed on to the next generation. They use only Hida-sourced timber, crafting everything by hand from milling to finishing.

Wooden puzzle games like 'Hakoiri Musume' (Daughter in the Box), celebrating the beauty of wood,