South Korean Skincare Brand 'p’ffeel' Launches Officially in Japan
Key facts
- South Korean Skincare Brand 'p’ffeel' Launches Officially in Japan
- Shade Co., Ltd. has officially launched the South Korean experiential wrapping mask brand 'p’ffeel' in Japan, introducing three types of collagen peel-off masks.
- Source: PR Times
- Date: May 26, 2026
Direct answer
Shade Co., Ltd. has officially launched the South Korean experiential wrapping mask brand 'p’ffeel' in Japan, introducing three types of collagen peel-off masks.
- Citation
- South Korean Skincare Brand 'p’ffeel' Launches Officially in Japan (May 26, 2026), PR Times
- Source
- PR Times
- Date
- May 26, 2026
Shade Co., Ltd. has officially launched the South Korean experiential wrapping mask brand 'p’ffeel' in Japan, introducing three types of collagen peel-off masks.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 04:23
- 🔍 Collected: May 25, 2026 at 20:01
- 🤖 AI Analyzed: May 25, 2026 at 20:04 (2 min after Collected)
South Korean peel-off wrapping mask 'p’ffeel,' featuring an 'apply, dry, and peel' process, has officially launched in Japan.
Turning skincare into a special daily moment. The South Korean brand 'p’ffeel,' based on the concept of 'PEEL, FILL, and FEEL,' has officially entered the Japanese market. Its recent free monitor recruitment on Instagram gained significant attention from beauty enthusiasts.
Shade Co., Ltd. announced the official launch of the South Korean brand 'p’ffeel' in Japan. As the first phase, the company introduced three types of peel-off wrapping masks: Red Bean, Caviar, and Gold Pearl.
Background of the Japan Launch
In recent years, the Korean cosmetic market has seen a growing interest in products that emphasize not just results, but also the enjoyment and experiential value during use. This trend led to the creation of p’ffeel.
p’ffeel proposes special care time at home, akin to a salon experience, through its 'apply, dry, and peel' process. The brand enters the Japanese market with the philosophy that skincare should be enjoyed as an experience, not just a procedural task.
About p’ffeel
p’ffeel is a South Korean skincare brand. The name represents three elements: 'PEEL,' 'FILL,' and 'FEEL.' The brand aims to provide a skincare experience where users enjoy the entire process of application and removal, achieving smooth and moisturized skin.
First Wave: Three Types of Wrapping Masks
The initial launch features three types of peel-off wrapping masks:
- p'ffeel Red Bean Collagen Wrapping Mask
For those seeking a smooth application and a special touch to their skincare routine.
- p'ffeel Caviar Collagen Wrapping Mask
For those wanting a rich, moisturizing skincare experience at home.
- p'ffeel Gold Pearl Collagen Wrapping Mask
For those looking for a radiant glow and a special skincare moment.
Instagram Monitor Campaign
The brand held a free monitor campaign on its Japanese Instagram account (@pffeel_jp). During the five-day recruitment period, it received 149 applications, leading the company to double the number of monitor winners.
Future Outlook
Starting with wrapping masks, p’ffeel plans to expand its skincare product line in Japan and is exploring further additions to its lineup.
Product Overview
Brand: p’ffeel
Product: Collagen Wrapping Mask
Types: Red Bean / Caviar / Gold Pearl
Price: 3,500 JPY (tax included)
Sales Channels: Qoo10, Rakuten, Amazon, Yahoo! Shopping, etc.
Turning skincare into a special daily moment. The South Korean brand 'p’ffeel,' based on the concept of 'PEEL, FILL, and FEEL,' has officially entered the Japanese market. Its recent free monitor recruitment on Instagram gained significant attention from beauty enthusiasts.
Shade Co., Ltd. announced the official launch of the South Korean brand 'p’ffeel' in Japan. As the first phase, the company introduced three types of peel-off wrapping masks: Red Bean, Caviar, and Gold Pearl.
Background of the Japan Launch
In recent years, the Korean cosmetic market has seen a growing interest in products that emphasize not just results, but also the enjoyment and experiential value during use. This trend led to the creation of p’ffeel.
p’ffeel proposes special care time at home, akin to a salon experience, through its 'apply, dry, and peel' process. The brand enters the Japanese market with the philosophy that skincare should be enjoyed as an experience, not just a procedural task.
About p’ffeel
p’ffeel is a South Korean skincare brand. The name represents three elements: 'PEEL,' 'FILL,' and 'FEEL.' The brand aims to provide a skincare experience where users enjoy the entire process of application and removal, achieving smooth and moisturized skin.
First Wave: Three Types of Wrapping Masks
The initial launch features three types of peel-off wrapping masks:
- p'ffeel Red Bean Collagen Wrapping Mask
For those seeking a smooth application and a special touch to their skincare routine.
- p'ffeel Caviar Collagen Wrapping Mask
For those wanting a rich, moisturizing skincare experience at home.
- p'ffeel Gold Pearl Collagen Wrapping Mask
For those looking for a radiant glow and a special skincare moment.
Instagram Monitor Campaign
The brand held a free monitor campaign on its Japanese Instagram account (@pffeel_jp). During the five-day recruitment period, it received 149 applications, leading the company to double the number of monitor winners.
Future Outlook
Starting with wrapping masks, p’ffeel plans to expand its skincare product line in Japan and is exploring further additions to its lineup.
Product Overview
Brand: p’ffeel
Product: Collagen Wrapping Mask
Types: Red Bean / Caviar / Gold Pearl
Price: 3,500 JPY (tax included)
Sales Channels: Qoo10, Rakuten, Amazon, Yahoo! Shopping, etc.
FAQ
What kind of brand is p'ffeel?
p'ffeel is a Korean skincare brand that promotes the concept of 'PEEL (peel), FILL (fill), FEEL (feel). It proposes to enjoy the skincare process as an experience.
What types of wrapping masks will be available in Japan?
Three types will be available: Red Bean Collagen Wrapping Mask, Caviar Collagen Wrapping Mask, and Gold Pearl Collagen Wrapping Mask.
Where can I purchase p'ffeel's wrapping masks?
You can purchase them on EC sites such as Qoo10, Rakuten, Amazon, and Yahoo! Shopping.
How much do the products cost?
Each costs 3,500 yen (including tax).
What promotions were conducted for the launch in Japan?
A free monitor recruitment campaign was conducted on the official Japanese Instagram (@pffeel_jp). Within 5 days of the campaign start, 149 applications were received, and in response to the positive reaction, the number of winners was doubled.