South Korean Skincare Brand 'p’ffeel' Launches Officially in Japan
Shade Co., Ltd. has officially launched the South Korean experiential wrapping mask brand 'p’ffeel' in Japan, introducing three types of collagen peel-off masks.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 04:23
- 🔍 Collected: May 25, 2026 at 20:01
- 🤖 AI Analyzed: May 25, 2026 at 20:04 (2 min after Collected)
South Korean peel-off wrapping mask 'p’ffeel,' featuring an 'apply, dry, and peel' process, has officially launched in Japan.
Turning skincare into a special daily moment. The South Korean brand 'p’ffeel,' based on the concept of 'PEEL, FILL, and FEEL,' has officially entered the Japanese market. Its recent free monitor recruitment on Instagram gained significant attention from beauty enthusiasts.
Shade Co., Ltd. announced the official launch of the South Korean brand 'p’ffeel' in Japan. As the first phase, the company introduced three types of peel-off wrapping masks: Red Bean, Caviar, and Gold Pearl.
Background of the Japan Launch
In recent years, the Korean cosmetic market has seen a growing interest in products that emphasize not just results, but also the enjoyment and experiential value during use. This trend led to the creation of p’ffeel.
p’ffeel proposes special care time at home, akin to a salon experience, through its 'apply, dry, and peel' process. The brand enters the Japanese market with the philosophy that skincare should be enjoyed as an experience, not just a procedural task.
About p’ffeel
p’ffeel is a South Korean skincare brand. The name represents three elements: 'PEEL,' 'FILL,' and 'FEEL.' The brand aims to provide a skincare experience where users enjoy the entire process of application and removal, achieving smooth and moisturized skin.
First Wave: Three Types of Wrapping Masks
The initial launch features three types of peel-off wrapping masks:
- p'ffeel Red Bean Collagen Wrapping Mask
For those seeking a smooth application and a special touch to their skincare routine.
- p'ffeel Caviar Collagen Wrapping Mask
For those wanting a rich, moisturizing skincare experience at home.
- p'ffeel Gold Pearl Collagen Wrapping Mask
For those looking for a radiant glow and a special skincare moment.
Instagram Monitor Campaign
The brand held a free monitor campaign on its Japanese Instagram account (@pffeel_jp). During the five-day recruitment period, it received 149 applications, leading the company to double the number of monitor winners.
Future Outlook
Starting with wrapping masks, p’ffeel plans to expand its skincare product line in Japan and is exploring further additions to its lineup.
Product Overview
Brand: p’ffeel
Product: Collagen Wrapping Mask
Types: Red Bean / Caviar / Gold Pearl
Price: 3,500 JPY (tax included)
Sales Channels: Qoo10, Rakuten, Amazon, Yahoo! Shopping, etc.
Turning skincare into a special daily moment. The South Korean brand 'p’ffeel,' based on the concept of 'PEEL, FILL, and FEEL,' has officially entered the Japanese market. Its recent free monitor recruitment on Instagram gained significant attention from beauty enthusiasts.
Shade Co., Ltd. announced the official launch of the South Korean brand 'p’ffeel' in Japan. As the first phase, the company introduced three types of peel-off wrapping masks: Red Bean, Caviar, and Gold Pearl.
Background of the Japan Launch
In recent years, the Korean cosmetic market has seen a growing interest in products that emphasize not just results, but also the enjoyment and experiential value during use. This trend led to the creation of p’ffeel.
p’ffeel proposes special care time at home, akin to a salon experience, through its 'apply, dry, and peel' process. The brand enters the Japanese market with the philosophy that skincare should be enjoyed as an experience, not just a procedural task.
About p’ffeel
p’ffeel is a South Korean skincare brand. The name represents three elements: 'PEEL,' 'FILL,' and 'FEEL.' The brand aims to provide a skincare experience where users enjoy the entire process of application and removal, achieving smooth and moisturized skin.
First Wave: Three Types of Wrapping Masks
The initial launch features three types of peel-off wrapping masks:
- p'ffeel Red Bean Collagen Wrapping Mask
For those seeking a smooth application and a special touch to their skincare routine.
- p'ffeel Caviar Collagen Wrapping Mask
For those wanting a rich, moisturizing skincare experience at home.
- p'ffeel Gold Pearl Collagen Wrapping Mask
For those looking for a radiant glow and a special skincare moment.
Instagram Monitor Campaign
The brand held a free monitor campaign on its Japanese Instagram account (@pffeel_jp). During the five-day recruitment period, it received 149 applications, leading the company to double the number of monitor winners.
Future Outlook
Starting with wrapping masks, p’ffeel plans to expand its skincare product line in Japan and is exploring further additions to its lineup.
Product Overview
Brand: p’ffeel
Product: Collagen Wrapping Mask
Types: Red Bean / Caviar / Gold Pearl
Price: 3,500 JPY (tax included)
Sales Channels: Qoo10, Rakuten, Amazon, Yahoo! Shopping, etc.
FAQ
p’ffeel（ピフィール）とはどのようなブランドですか？
「PEEL（剥がす）・FILL（満たす）・FEEL（感じる）」をコンセプトに掲げる、韓国発のスキンケアブランドです。スキンケアプロセスそのものを体験として楽しむことを提案しています。
日本で展開されるラッピングマスクの種類を教えてください。
日本展開の第一弾として、「レッドビーン コラーゲン ラッピングマスク」、「キャビア コラーゲン ラッピングマスク」、「ゴールド パール コラーゲン ラッピングマスク」の3種が展開されます。
p’ffeelのラッピングマスクはどこで購入できますか？
Qoo10、楽天市場、Amazon、Yahoo!ショッピングなどのECサイトで購入可能です。
商品の価格はいくらですか？
各3,500円（税込）です。
日本での展開に際してどのようなプロモーションが行われましたか？
日本公式Instagram（@pffeel_jp）にて無料モニター募集が実施されました。募集開始から5日間で149件の応募があり、反響を受けて当選者数を倍に拡大するなどの対応が行われました。